Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell ..read more

Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of! Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool ..read more

This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks ..read more

As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial. However, when does it stop being worth the additional fees and instead marketing should be brought in house? We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024. Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly ..read more

The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times? What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION. Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah ..read more

FAFSA has gone through changes over the years, and it’s recently come to a head. So how can we as higher ed professionals deal with this hurdle for prospective students? We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions. Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman ..read more

Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast. Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni ..read more

This is from our Webinar where we discuss the future of social media marketing in Higher Ed. We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more ..read more

With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani ..read more

Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS). He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%! Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024 ..read more