Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets, and those once-enthusiastic customers disappear. What went wrong? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encoun ..read more

What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party data. Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their c ..read more

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “batch and blast” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. But with dynamic email content, you can create a relevant and timely experience they’ll remember (for all the right reasons). In an era where privacy and ..read more

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever.  To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. This is crucial as women’s sports are growing rapidly worldwide, with Deloitte pr ..read more

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find?  Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge.  What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools. Read up on the latest trends today in our new State of Marketing report. Find out now Key takeaways from our new State of Marketing report Successful AI implementation le ..read more

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. This is great news to companies that store data in a cloud data ..read more

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need. Our research has found that marketers estimate AI will save them an average of five hours a week. However, nearly 40% of marketers say they do ..read more

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was still a player in the mailbox provider game. And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted.  Things have changed a lot with email engag ..read more

Every line of business is competitive, but in sports the line of business literally is competition. However, winning isn’t only about putting great players on the field. It’s also about building passion for the team and sport. This is why great sports marketing is crucial for connecting with new fans, understanding what existing fans want, delivering the content they need when they need it, and getting them to engage. Does that sound familiar? Sports marketing has adapted to the same changing technology and customer expectations as in other industries. Though in some ways, the expectations ar ..read more

What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world today belongs to Generation Z, but tomorrow is coming fast — and it belongs to Generation Alpha.  Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to conne ..read more