Mastering the Art of Crafting Conversational Content
LocaliQ Blog
by Carla Devot-Manoukian
2d ago
In the dynamic realm of marketing, where consumer behaviours and technological advancements continuously reshape the landscape, local businesses are confronted with the challenge of standing out amidst the digital noise. Amidst this evolution, conversational marketing has emerged as a beacon of opportunity—a strategy that not only adapts to changing trends but also prioritises authentic connections with customers. Let’s embark on a journey through the principles, strategies, and importance of conversational marketing for local businesses, unravelling its educational significance along the way ..read more
Visit website
Measuring Success in Conversational Marketing
LocaliQ Blog
by Carla Devot-Manoukian
1w ago
In today’s digital landscape, businesses are constantly seeking innovative ways to engage with their audience and drive meaningful interactions. One such avenue that has gained immense traction is conversational marketing. Conversational marketing, with its personalised and real-time approach, has emerged as a powerful tool for businesses to connect with their customers on a deeper level. However, like any marketing strategy, the success of conversational marketing efforts hinges on the ability to measure performance accurately. In this blog, we’ll delve into the key metrics and analytics too ..read more
Visit website
The Mega Must-Have Marketing Calendar: May 2024
LocaliQ Blog
by Carla Devot-Manoukian
2w ago
This Month’s Marketing Must: Social Media Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest! 86% of consumers won’t buy from a company with a poorly designed website Source: IronMonk Make sure your website is responsivemeaning it looks great on desktop, mobile, and tablets. Check that your contact information is prominently displayed on your homepage and most other pages on your site. Test a few links and your form fill to make sure customers can easily contact you if they try. May Mark ..read more
Visit website
Humanising Brands Through Conversations
LocaliQ Blog
by Carla Devot-Manoukian
3w ago
In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement.  Unveiling the Profound Significance of Humanisi ..read more
Visit website
Unraveling the Basics of Directory Listings – Enhancing Your Online Visibility
LocaliQ Blog
by Carla Devot-Manoukian
1M ago
In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility.  Understanding Directory Listings  At its core, a directory listing is an online listing of ..read more
Visit website
Harnessing Media Optimisation for Enhanced Customer Engagement
LocaliQ Blog
by Carla Devot-Manoukian
1M ago
The realm of digital marketing, where the landscape is constantly evolving, presents businesses with new challenges and opportunities daily. One strategy that has gained traction in recent years is a holistic approach that combines various digital solutions to maximise marketing effectiveness. While our previous blog explored the benefits of integrating SEM with other digital channels, this article will delve into a different aspect: leveraging these methods to enhance customer engagement. Let’s explore how combining different digital solutions can create immersive and interactive experiences ..read more
Visit website
The Mega Must-Have Marketing Calendar: April 2024
LocaliQ Blog
by Carla Devot-Manoukian
1M ago
This Month’s Marketing Must: Social Media Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans – so they shouldn’t be ignored! 60% of Instagram users say they discover new businesses on the platform Source: LinkedIn Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information. Try out different types of social posts to see which perform best for your audience do they like pictures or videos better than content? Cr ..read more
Visit website
Google’s BERT and the Future of Search Queries
LocaliQ Blog
by Bobby Rawat
2M ago
In the realm of search, the quest for delivering relevant results has led to ceaseless innovation. The latest leap forward in this ongoing evolution is Google’s BERT (Bidirectional Encoder Representations from Transformers). Unveiled in October 2019, BERT is a neural network-based technique for natural language processing (NLP) pre-training that Google uses to better understand the nuances and context of words in search queries. This breakthrough promises to significantly alter the SEO landscape by shifting how search engines interpret search queries. Let’s dive deeper into BERT’s mechanics a ..read more
Visit website
Creating Compelling Visuals: The Importance of Graphic Design in Marketing
LocaliQ Blog
by Carla Devot-Manoukian
2M ago
In the dynamic world of digital marketing, where attention spans are fleeting and competition is fierce, the role of graphic design is more crucial than ever. Visual appeal has the power to captivate audiences, convey messages effectively, and leave a lasting impression. In this blog post, we delve into the significance of graphic design in marketing and offer valuable tips for crafting visually appealing content that engages and resonates with your audience. The Visual Power of Marketing: Visual communication is a universal language that transcends barriers and conveys messages swiftly. In m ..read more
Visit website
The Mega Must-Have Marketing Calendar: March 2024
LocaliQ Blog
by Carla Devot-Manoukian
2M ago
This Month’s Marketing Must: Retargeting Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web. People who see retargeted ads are 70% more likely to convert on your website. Source: Invesp Retarget web visitors on social media with Facebook retargeting. Use retargeting ads to entice users back to your site with a special offer. Test out different ad creative and optimise based on what’s working to drive the most vi ..read more
Visit website

Follow LocaliQ Blog on FeedSpot

Continue with Google
Continue with Apple
OR