If the Big 12 Conference added Virginia Tech, Louisville, and NC State, it would represent a monumental shift in the landscape of college sports, enhancing the conference's competitive prowess, geographic reach, and marketability. The inclusion of these three schools would extend the Big 12's footprint into the eastern United States, covering key markets in Virginia, Kentucky, and North Carolina. This expansion would grant the Big 12 access to larger television markets and a broader fan base, potentially leading to more lucrative broadcasting deals. The increased visibility and influence in th ..read more

If the University of Utah joined the Atlantic Coast Conference (ACC), it would create a fascinating and transformative scenario for both the school and the conference. This move would significantly alter the dynamics of college athletics, bringing numerous benefits and challenges. Geographically, Utah's inclusion in the ACC would be unprecedented, bridging the gap between the East Coast-centric conference and the Mountain West. This expansion would enhance the ACC's national footprint, potentially attracting new fans and media markets from the western United States. The diversity in time zones ..read more

The Big 12 Conference, home to a collection of athletic programs that compete in the highest tiers of collegiate sports, often finds itself in the shadow of its wealthier counterparts, particularly those in the Big Ten and SEC. Unlike these conferences, which benefit from extensive television contracts and massive alumni donations, many Big 12 schools face financial constraints that impact their competitive edge. The revenue disparities are stark: while the SEC and Big Ten enjoy lucrative deals with networks like ESPN and FOX, the Big 12's media rights agreements are significantly less lucrati ..read more

Per reporting from Pete Thamel, sources indicate that the top-end revenue share number per school, once determined, would be approximately $20 million annually, although this remains unsettled. The leaders of college sports are involved in "deep discussions" to reach a legal settlement that would likely lay out the framework for sharing revenue with athletes in a future NCAA business model, sources told ESPN. Texas A&M athletic director Trev Alberts recently told the Bryan-College Station Eagle that schools could be adding $15 million to $20 million to their budgets annually for what he te ..read more

Texas has the potential to dominate the SEC by leveraging its extensive resources, historical prestige, and strategic advantages. As one of the wealthiest athletic programs in the country, Texas can invest in top-tier facilities, state-of-the-art training centers, and comprehensive athlete support systems. Darrell K Royal-Texas Memorial Stadium, one of the largest and most iconic venues in college football, provides an intimidating atmosphere for opponents and a strong home-field advantage. Located in a talent-rich state, Texas has a significant edge in recruiting elite high school players. Th ..read more

If NCAA schools began paying players as employees, the landscape of college sports would undergo a radical transformation, affecting the economic, operational, and cultural aspects of collegiate athletics. Players receiving salaries would fundamentally change the amateur status that has long defined college sports, aligning it more closely with professional leagues. This shift would necessitate the establishment of employment contracts, salary structures, and benefits packages for athletes, significantly increasing the financial responsibilities of athletic departments. The recruitment process ..read more

To compete with the Big Ten and SEC, the Big 12 must adopt a multifaceted strategy to enhance its brand and competitiveness. First, strategic expansion is crucial; the recent addition of BYU, UCF, Cincinnati, and Houston broadens the conference's reach and injects new competitive vigor. Further targeting schools in strategic markets, such as Boise State or Memphis, can amplify this effect. Securing lucrative media rights deals and embracing streaming platforms will improve visibility and revenue. Marketing efforts should emphasize the conference's competitive balance and unique narratives, fos ..read more

If Florida State and Clemson were to leave the Atlantic Coast Conference (ACC), it would have significant ramifications for both the conference and the schools involved: Impact on ACC: The departure of two prominent football programs like Florida State and Clemson would weaken the competitive strength of the ACC, particularly in football, where both schools have been dominant in recent years. The conference would need to reevaluate its football scheduling, championship structure, and overall brand identity without these powerhouse programs. Financial Consequences: Florida State and Clemson ar ..read more

Adding North Carolina to the Big 12 could potentially be a beneficial move for both the conference and the university: Enhanced Competitive Balance: North Carolina has strong athletic programs across various sports, including basketball and football. Its inclusion in the Big 12 would add depth and competitiveness to the conference, providing additional quality matchups and rivalries. Geographic Expansion: North Carolina would extend the Big 12's footprint into the Southeastern United States, tapping into new markets and fan bases. This expansion could increase television viewership, merchandis ..read more

If Clemson and Florida State were to leave the ACC, it would have significant implications for the conference: Competitive Balance: Clemson and Florida State are two of the ACC's most successful football programs and perennial contenders for conference championships. Their departure would disrupt the competitive balance within the conference, potentially weakening the ACC's overall football prowess and diminishing its national profile. Revenue Loss: Clemson and Florida State's departure would result in a loss of revenue for the ACC. These schools bring in significant revenue through televisio ..read more