Long live summer days, sultry nights and the fashion that goes with them. H&M puts stunning shapes and bold prints at the heart of their Summer 2024 collection. The look is graphic and vivid, organic yet strong with eye-catching modern kaftans, sun dresses and matching sets inspired by the warmth, energy and rich culture of Brazil. A sophisticated color palette of black, white, beige, greige and red is accompanied by green accent colors, from moss to pistachio. The womenswear collection is an electric take on free-flowing silhouettes. Contrasting trims, statement-making prints and colors i ..read more

To introduce its summer collection, & Other Stories is pleased to unveil The Ultimate Guide to Summer Style, a curated style guide showcasing the essence of summer fashion, blending the latest trends with timeless classics and essential must-haves. From beachwear and breezy silhouettes to opulent glamour, the collection captures the vibrant spirit of summer in every outfit. In the summer collection, two directional trends emerge: ‘Romance meets workwear’ blends delicate all-white ensembles with utility details, while ‘Botanical glamour’ exudes opulent allure through resort-ready dresses a ..read more

Resort wear evokes a sense of escape, transporting wearers to sun-kissed beaches, tropical paradises, and luxurious getaways. With its breezy fabrics, vibrant colors, and relaxed silhouettes, resort wear embodies the essence of leisure and indulgence. It’s not just clothing; it’s a lifestyle—a passport to carefree days spent lounging by the pool, exploring exotic locales, or sipping cocktails at sunset. Resort wear offers versatility and elegance, effortlessly transitioning from daytime adventures to evening soirées. It’s the promise of endless summers and unforgettable moments, wrapped in the ..read more

Last month, & Other Stories launched a remarkable co-lab collection with Susan Fang, the celebrated fashion designer known for her nature-inspired, fantastical creations and innovative design techniques. The co-lab is characterized by distinctive Susan Fang signatures: laser-cut flower petals, unique prints, crochet pieces, and delicate broderie anglaise. The collection also introduces new dimensions to Susan Fang’s design, with finishing touches like beaded “water drops” adding an extra layer of surreal sophistication. Since the launch of her label in 2017, Susan Fang’s contributions to ..read more

Athleta empowers women and girls to build confidence, strength, and belonging through movement. As a premium performance brand, it’s ushering in a new era of innovation with its recent expansion in Kuwait. Customers can now shop the brand’s on-trend assortment online and in three brick-and mortar stores across the region, including Athleta’s newest location at The Avenues Mall. The new store features a stunning retail space, inviting customers to find their movement in bestselling favorites like the Salutation Stash Tight and Momentum Seamless collection. Since its launch last year, customer ..read more

The runway came to life within the Corsie Sistine, part of a 15th century hospital, notably the oldest in Europe, which has been lovingly conserved and restored by local health organization ASL Roma 1 (L’Azienda Sanitaria Locale). A contemporary walled structure, made with recycled voile, juxtaposed with the historic venue as the models, including iconic Italian supermodel Mariacarla Boscono, revealed 33 elegant looks surrounded by 13,000 square feet of frescoes. This season, uplifting, airy volumes and delicately layered transparent fabrics meet soft, sculptural lines, blending elegant dr ..read more

Get ready for exciting fashion news, London-based fashion brand COS will be presenting the Spring Summer 2024 collections at a runway show in Rome on March 26th, 2024, and you can watch it live online. With a continued focus on craftsmanship and enduring design, the presentation will combine the brand’s latest Atelier capsule and mainline collection, set against the backdrop of one of Rome’s historic recently renovated 15th century buildings, marking the first time the venue has opened its doors in such a way. Inspired by contemporary culture, the London-based fashion brand is known for elev ..read more

In the latest episode of its much-loved designer collaboration series, H&M just dropped the news of a link-up with emerging brand Rokh. Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang, Rokh is sought after for its cleverly customizable designs infused with off-beat elegance. The Rokh H&M collection heroes Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces and playful office-inspired bags and statement jewellery. “Rokh is at the forefront of a new wave ..read more

This spring, H&M collaborates once again with Sophie La Girafe, the iconic French baby brand born in 1961. Cuddle up to soft textures and decorative giraffe details in this unique collection for newborns. From everyday essentials to dressy outfits and gifts sets, there’s something for every parent and their new bundle of joy. The second Sophie La Girafe x H&M newborn collection has 13 pieces, focusing on light and airy materials for baby’s first spring and summer. Cozy jersey sets, rompers, dungarees, dresses and layering essentials feature decorated collars, embroideries and ruffled h ..read more

London-based fashion brand COS embraces the month of Ramadan with a limited-edition womenswear collection. The latest capsule features elevated everyday designs to mark time spent with loved ones, alongside elegant occasion wear pieces for the forthcoming Eid Al-Fitr celebrations. Encouraging experimentation, interchangeable separates in a vibrant blue are designed to bring comfort and versatility to set dressing. Traditional tailoring is reimagined; presented in a monochrome palette, a classic white shirt set adorned with a unique floral-inspired artwork is crafted using intricate silver embr ..read more