With the rise of the digital age, app owners and marketers are increasingly driven by the need to understand the impact of their work. It’s important they get feedback and get actionable insights to refine their strategies. If you’ve ever wondered about the effectiveness of your app—how it influences users, how many people benefit from it, and through which channels they discover it—mobile app analytics is the answer. With mobile app analytics, you get a comprehensive data set and roadmap. Analyzing and shaping your marketing strategies require these tools. No matter if you’re a marketer, a d ..read more

Welcome to our guide to mastering Apple Search Ads! In this guide, we’ll explore the fundamental principles of Apple Search Ads, explore different campaign structures, and provide invaluable tips for effective campaign management. From keyword optimization to bid management and ad creative strategies, we’ll equip you with the knowledge and tools you need to navigate ASA campaigns successfully. Come join us in unlocking the power of Apple Search Ads and boosting your app marketing. Let’s dive in!  Understanding Apple Search Ads To understand Apple Search Ads, you need to learn the fundame ..read more

Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies that focuses on increasing lifetime value (LTV) and ultimately boosting in-app purchases (IAPs). Now, let’s dive into how this revolutionary model turns players into champions while maximizing the growth of mobile games. Understanding Rewarded Playtime To understand how P2E leads to increased IAP, we need to understand how Rewarded Playtime works. The model operates on a fundamental yet ingenious principle – rewarding pla ..read more

In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s ecosystem shines brightly on the horizon. Oppo offers fertile ground for app exposure and engagement through AppSamurai’s OEM solutions. Let’s dive into our guide and answer all the questions in mind! The Oppo Ecosystem  Smartphones Oppo’s smartphones cater to everyone, from budget-conscious consumers to tech geeks looking for the latest features. Known for innovation and design, Oppo has made a name for itself in the global smartphone market ..read more

We are excited to announce a strategic partnership between AppSamurai and Tenjin, which will lead to a new era of comprehensive growth solutions for mobile advertisers. Roman Garbar, Marketing Director at Tenjin, encapsulated our excitement, stating, “We’re thrilled about integrating with AppSamurai because it perfectly fits our dedication to offering top-notch growth tools for advertisers. I’m especially excited about how well our AppSamurai products complement Tenjin’s strong measurement capabilities.” Tenjin offers a free-to-start, pay-as-you-grow advertising measurement solution tailored ..read more

App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned for its smartphones and MIUI operating system. With a growing user base exceeding 600 million, Xiaomi presents a fantastic opportunity for app developers to reach millions of active users across various devices. In this guide, we explore how developers and marketers can leverage Xiaomi’s ecosystem to maximize app exposure and drive engagement. Here’s the Overview of Xiaomi’s Ecosystem: SmartphonesKnown for its exten ..read more

Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, the different types, and what you need to know about them. Let’s dive in! What is a fake mobile game ad? What exactly constitutes a fake mobile game ad? These advertisements are designed to mislead users with exaggerated claims a ..read more

When it comes to mobile marketing, where every click and tap matters and understanding your users’ journey might be similar to solving a complex puzzle. Attribution models lie at the heart of this puzzle – they are the key to unlocking insights into user behavior, optimizing marketing strategies, and ensuring app success. Let’s explore the nuances of mobile user acquisition attribution models together! Introduction to Attribution Models In mobile marketing, attribution models are the guiding light for app developers and marketers. But what exactly are attribution models? Simply put, they are ..read more

Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s presence- and bonus ones for mobile games! The following strategies are designed to capture your audience, whether you’re in eCommerce, social media, or lifestyle apps. Let’s explore how to make your app stand out this Valentine’s Day! First, let’s look at some data ..read more

As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In this blog post, we’ll demystify MMM, show how it can be used to attract mobile users and give a roadmap for leveraging it. Fundamentals of Media Mix Modeling In essence, media mix modeling is a quantitative method of ana ..read more