You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low, your engagement is high, but then, the messages start.  ..read more

It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before making contact ..read more

Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective fraud detection solutions. While it’s essential for companies to employ an ad fraud solution like Anura, not all are created equal. One overlooked yet critical element that most providers lack is data transparency ..read more

The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came from the frustrating reality of ad fraud we encountered with our own digital marketing. That's why we built our company around two core principles: the most cutting-edge fraud detection technology AND an unwavering commitment to empowering our clients through top-tier support—because that’s what we wanted for ourselves ..read more

If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it ..read more

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible, cost-effective method to reach the target audience and increase brand awareness—all while delivering measurable results and an increased ROI. Marketers worldwide love digital marketing so much that they are expected to spend more than $440 billion on digital channels this year; that’s nearly 60% of their total advertising budget ..read more

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and the businesses that depend on purchasing leads. The two most critical changes in regulations created a new one-to-one consent requirement, and any calls from a lead generation list must be “logically associated” with the source of the lead ..read more

Strategic partnerships mitigate ad fraud with great success. It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital marketers’ expense, wasting their ad spend ..read more

Here’s How We Fight Fraud in 2024 Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many are willing to take their chances. What’s a couple of bucks when you could wake up a billionaire ..read more

When Consumer Consent Doesn’t Always Mean “Yes” By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead generation loophole” to protect consumers from multiple unwanted sales calls and texts ..read more