The Everything-PR Public Relations News Brief - EPR PR Blog Artificial intelligence (AI) has profoundly reshaped interactions within the digital realm, particularly through personalization—customizing experiences to align with individual preferences. From product recommendations on shopping websites to curated news feeds on social media, AI algorithms meticulously analyze vast amounts of user data to predict desires and deliver pertinent content. While personalization greatly enhances user experience and bolsters engagement, it can also precipitate a phenomenon known as personalization fatigue ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog In today’s fast-paced world, customer expectations have soared. People now crave instant access to information and support, no matter the hour. This demand puts a lot of pressure on businesses to deliver exceptional customer service around the clock. Traditionally, companies had to staff enough call center agents 24/7, which was both costly and inefficient. However, with the advent of Artificial Intelligence (AI) and the rise of chatbots, the game has changed. These smart virtual assistants have revolutionized customer service by offe ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog The digital advertising landscape is always innovating. With the constant increase in competition for the attention of customers, marketers are consistently facing and increased pressure to deliver targeted campaigns that are able to resonate with the right audience and maximize return on investment (ROI). In such a competitive environment, Artificial Intelligence (AI) has started to emerge as a powerful tool, being able to transform business approaches to advertising. Traditional strategies  Traditionally, the optimization of ad spen ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog In today’s relentless media landscape, companies capturing the attention of their customers is crucial. This is particularly true in terms of press releases, which must stand out in the midst of all the other competing information available online and offline. For a company to actually resonate with journalists and secure valuable media coverage, a press release needs to be more than just an announcement. There are three key elements that are essential in achieving this goal. They are the headline, multimedia integration, and the str ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog DUE DATE: 06/11/2024 at 11:30 a.m. Specifications and other RFP information may be obtained online at ocean.bonfirehub.com RFPs must be made on the proposal forms included with the RFP specification, be enclosed in a sealed package bearing the name and address of the vendor and on the outside, addressed to Christine Healey at the address above. Vendors are to direct all questions via ocean.bonfirehub.com PROPOSAL SPECIFICATIONS FOR MEDIA PLACEMENT AGENGY The Department of College Relations of Ocean County College recogn ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog Proposal Due 7/12/24 4:00 PM Proposals must be clearly marked as follows: STATE OF NEW HAMPSHIRE RESPONSE TO RFP CO-2024-001 Promotional, Marketing and Social Media Assistance Electronic Proposals must be addressed to: TO: kimberly.c.houghton@doe.nh.gov CC: stacey.a.macstravic1@doe.nh.gov Subject line must include: RESPONSE TO RFP: RFP CO-2024-001 Promotional, SECTION 1 – Overview and Schedule A. Goal of this procurement/Business needs: The objective is to promote numerous initiatives that benefit New Hampshire educators, st ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog Purpose This is a Request for Quotes (RFQ) issued by the Ohio Department of Job and Family Services (ODJFS), Office of Contracts and Acquisitions (OCA) on behalf of the Office of Family Assistance (OFA). This RFQ is a second phase solicitation under the Ohio Department of Administrative Services (DAS) competitive selection two-phase contract, MAC122, Marketing of ODJFS Programs, which was administered on behalf of ODJFS. This solicitation invites responses only from contractors under the MAC122 contract. ODJFS may award the quote to t ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog Michael O’Brien assumes the role of global CEO at 5WPR, succeeding Dara Busch, who is departing. O’Brien will oversee all aspects of the agency’s operations, providing strategic guidance and fostering staff development. The appointment became effective on May 8, with co-CEO Matt Caiola maintaining his position. O’Brien brings more than 15 years of experience, previously serving as president of global strategy at Ketchum. His departure from Ketchum sees his responsibilities absorbed by the agency’s leadership team. Prior to Ketchu ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog The Executive Office of Health and Human Services (EOHHS) is seeking proposals to provide marketing and communications support – including traditional and digital media buys – to promote awareness of the long-term services and supports (LTSS) programs that are available in Rhode Island. Section A: Background Rhode Island’s vision for the state’s Long-Term Services and Supports (LTSS) system includes fostering a more balanced, sustainable, and responsive continuum of services that delivers person centered support, at the right time and ..read more

The Everything-PR Public Relations News Brief - EPR PR Blog RFP Number: RFP24-4558 Marketing and Recruitment of Select Online Undergraduate and Graduate Programs PROPOSAL MUST BE RECEIVED BEFORE: 12:00 a.m. Central Time on June 6, 2024 MAIL PROPOSAL TO: Texas A&M University-Corpus Christi Procurement & Disbursements Department 6300 Ocean Drive Unit 5731 Corpus Christi TX 78412-5731 Rachal Ganson, Senior Buyer Texas A&M University-Corpus Christi Procurement & Disbursements Department 361-825-2513 Rachal.Ganson@tamucc.ed SECTION II STATEMENT OF WORK 2.1 Background. Texas A&M ..read more