The Hispanic market is no longer a niche—it's a cultural and economic powerhouse. Forget the outdated stereotypes—today's Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power that already surpasses 25% of the total Market Spent in USA ..read more

Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences ..read more

Today's online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands ..read more

Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category ..read more

are proud to announce the availability of the ..read more

THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand ..read more

The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction ..read more

PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences ..read more

The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB ..read more

In the Edelman Trust Barometer Special Report: Trust and Health, we explore the idea of health empowerment, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers. As in the 2024 Edelman Trust Barometer, the public has strong views about innovations in health, and factors from politicization to misinformation are imperilling trust and impacting health outcomes ..read more