In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, delves into the common concerns market researchers face when considering new software. This episode focuses on three key categories of concern: Usability, Learning Curve, and Team Adoption Software Complexity: Michael emphasizes the importance of user-friendly interfaces and intuitive design. He suggests looking for software that focuses on specific needs rather than trying to be everything to everyone. He also highlights the importance of comprehensive training and readily available customer suppor ..read more

Join host Michael Howard, Head of Marketing at Infotools, as he sits down with Bryan Smith, Product Evangelist & Implementation Specialist at Ipsos, to explore the intriguing world of market research technology. Bryan, a self-proclaimed data enthusiast and efficiency advocate, shares his valuable insights on navigating this evolving landscape. Discover the key fundamentals for assessing new technologies, the diverse ways market researchers are leveraging technology in their daily work, and common obstacles hindering wider adoption. Bryan also sheds light on how research teams can posi ..read more

On this episode of Now that’s Significant, a Market Research Podcast, Horst Feldhaeuser, Group Services Director at Infotools hosts Anthony Ahiabuike. Up until September last year, Anthony was the Director Strategy & Planning: Consumer & Market Insights at Reynolds. Anthony came on the show to share some reflections after a commanding career in the insights world. He opens with a great sentiment on the beauty and connectedness of the world, and a reminder of how we need to live in harmony with one another. With that as a backdrop, Horst and Anthony discussed: - The speed of techno ..read more

In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, sits down with Mike Klotz, Head of Games at Nielsen. Together, they delve into the fascinating world of market research within the ever-evolving video game industry. Key Takeaways: Gaming's Economic Powerhouse: The gaming industry has grown exponentially, generating billions in revenue and demanding sophisticated research approaches. From Quarters to Clicks: The way consumers interact with and spend money on games has transformed, requiring researchers to adapt data collection methods. Beyond Entert ..read more

On this latest episode of Now that’s Significant, a Market Research Podcast. Host, Michael Howard, the head of marketing at Infotools was joined by Steven Mushkin, CEO and founder of Latitude Research and creator of the video intelligence platform Lumiere. Lumiere provides strategic and tactical guidance for major media and technology companies domestically and internationally, with subject area expertise in advertising diagnostics and effectiveness, brand communications, content strategy and digital innovation. Clients include Amazon, Disney, Google, Microsoft, NBCU, Paramount, Roku and Sprin ..read more

This episode of the Now That's Significant podcast features a conversation between Michael Howard, Head of Marketing at and photos, and Horst Feldhaeuser, Group Services Director at Infotools. They delve into the critical topic of brand tracking studies and their continued relevance in the ever-changing market research landscape. The discussion centers around the need for constant review and improvement of these studies to ensure they remain effective and insightful.  Horst emphasizes the importance of adapting to evolving consumer demographics and utilizing technology advancements ..read more

On this episode of Now that’s Significant - a market research podcast host, Michael Howard is joined by Michaela Gascon, the Executive Board Member at MREF, also known as Marketing Research Education Foundation. Michaela is also the President and CEO of KJT Group, a WIRe mentor, and 20 Deep Winery based in Mendon, New York. Michaela came onto the show to discuss one of the fantastic ways that market researchers can give back to the community - The Race Around The World For Education, run by MREF. For those who may not know, MREF's mission is to unify, inspire & activate the marketing resea ..read more

On this episode of Now that's Significant, host Michael Howard, is joined by Todd Horvitz, Head of Customer Insights at HP, who previously held senior insights roles at Disney, Wells Fargo, and Kantar. The episode opens with the host quoting lines from David Bowie's song Changes, which setup a discussion on the changing nature of the market research industry, as witnessed by Todd. The rendition was not one to remember, but the discussion certainly was. Talking points began focusing on the workplace in general, which included: - The changing state of the workplace, especially from a technology ..read more

In this episode of Now that’s Significant, a market research podcast, host Michael Howard is joined by Jennifer Trich Kremer, UX Research Lead for Logitech's digital experience. Jennifer studies consumer shopping behaviors and user experience benchmarking to deliver actionable insights. Her expertise spans qualitative and quantitative research, including combining analytics, market, and user research data to tell a holistic user story. Jennifer's focused on improving the user experience throughout her career, splitting time between design and research. Her work was integral in creating the fir ..read more

Host of Now that's Significant Michael Howard is joined by Benoit Tranzer, the Global Service Line Leader for Brand Health Tracking at Ipsos. In this conversation, Michael and Benoit discuss the current landscape of brand tracking, how it has evolved due to the apparent never-ending chaos in a global context, and how brand tracking can help organizations to navigate through to complexity to a new order where they can thrive. The chaos referred to in the podcast is mainly characterized by overlapping crises, which can make consumers feel overwhelmed and disheartened. The two highlighted that br ..read more