Rihanna holds a press conference announcing her new FENTY x PUMA Avanti sneakers. Rather than a crowd of traditional press, she only accepts questions from kids. Inspired by football, Rihanna redefines what a “Soccer Mom” really means - fashionable, sporty-chic and comfortable. The new colorways of the FENTY x PUMA Avantis are available now at https://go.puma.com/fenty-avanti-aw24 ..read more

Romeo Beckham and the cast of the newest #FENTYxPUMA Avanti campaign by Rihanna #PUMA #ForeverFaster ..read more

#PUMA #Football #NeymarJr #NJR #AlHilal ..read more

So, what do we know now? Aishwarya has explored the pros and cons of leather, along with environmental impacts, its role as a by-product, animal welfare concerns, and more sustainable practices. And she's discovered various alternatives, from plant-based to synthetic options. Now, it's your turn to apply this knowledge. Investigate materials in your wardrobe and share your findings. Remember, being informed empowers you to make choices aligned with your values. #ForeverBetter #PUMA #VoicesOfARegeneration #KnowYourStuff ..read more

From lost pitches to unbreakable spirit, see how these players keep their passion for the game going against all odds. #PlayTheCity #ForeverFaster #PumaME ..read more

Aishwarya returns to #PUMA HQ to speak about leather alternatives, with Romain Girard, Vice President of Innovation. What's on the horizon? What's scalable? Together, they explore PUMA's experiments and prototypes with innovative leather alternatives, including materials derived from pineapples, mushrooms, and olives. #ForeverBetter #PUMA #VoicesOfARegeneration ..read more

You’ve stepped into the sweet life with PUMA Palermo! Straight from our archives, this iconic sneaker is back—reimagined for today’s generation. Whether it’s the bustling lanes of Mumbai, the soulful mountains of Shillong, or the vibrant markets of Kolkata, the Palermo is your perfect companion wherever you go. #PUMAPalermo #IbrahimAliKhan #AyeshaKanga #RewriteTheClassics #PUMA #ForeverFaster #PUMAIndia ..read more

Play the City takes you into the heart of UAE's street cricket scene. Raw, unfiltered and real - cricket like you've never seen. Stay tuned. #PlayTheCity #PUMA #ForeverFaster ..read more

A continuation of Aishwarya’s visit to one of PUMA’s leather suppliers. Aishwarya investigates how chemicals in the leather tanning process are mixed with water, and questions – what happens to that water? Aishwarya spends time at a water treatment plant and discovers how they clean and filter water until it’s clean. She also learns how CPL tests the water to ensure it adheres to safety standards before being released. Final episode airs 16/10/24 #ForeverBetter #PUMA #VoicesOfARegeneration ..read more

Play the City is where sports break barriers and take over every corner of the concrete—fierce & forever. #PlayTheCity #ForeverFaster ..read more