This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.    Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, wh ..read more

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices. Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples. She also discusses the challenges of the job, including dealing with demanding clients and the increased competition due to the ri ..read more

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether. In late April 2024, President Biden signed a bill into law that has bipartisan support. It’s called the National Security Act, 2024. Under the new law, Byt ..read more

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters. Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics. Listen For:3:26 Seasonal Travel Trends Shift 4:07 From Bleisure to Lissness 6:11 The Power of TikTok in Travel Marketing 19:58 Data-Driven Measurement Guest ..read more

Travel marketing is changing. This Sunday's episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies.  Support the Show ..read more

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outp ..read more

This is a throwback to episode 52 of this podcast. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated.  Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams. Listen For6:47 The Fu ..read more

This episode examines the current state of each of the big social media channels. Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each? Listen For5:57 X (formerly Twitter) 8:45 Facebook 9:54 Instagram 13:36 Threads 16:56 TikTok 18:34 YouTube 20:50 LinkedIn 21:59 Pinterest 22:56 Medium Guest: Stephanie HustonWebsite | X | LinkedIn | Instagram | You Tube | Facebook | TikTok Follow and Add us to a List on Podchaser Leave us a voice message we can share on the podcast ..read more

Frankie is the dinosaur that went digital. The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a co ..read more

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup Mentality G – Go Digital First I – Inspire with Personal Stories L – Leverage Your Content E – Empower Your Community Listen For7:32 Utilizing Digital Strategies Effectively 9:32 Developing On-Message Tools 16:54 Optimizing SEO Guest: Nicholas BruneauWebsiteSkypeLinkedIn Engage with Impact Website Engage with Impact on Amazon Check out the YouTube Trailer for t ..read more