The annual conference of the Global Security Exchange (GSX) is coming to Orlando, Florida on September 23, 2024 and the Tradeshow Network Marketing Group is offering rental exhibits at a 10 percent discount for new customers.  The Tradeshow Network Marketing Group maintains an extensive inventory of rental exhibits and trade show displays in its warehouse in the Chicago suburbs, where it serves exhibitors both locally and nationally, and customizes each rental exhibit to the customer’s needs. Rental exhibits may range in size from standard 10 x 20 displays to as large as 50 x 100 fe ..read more

Given the substantial investment in exhibits, company executives are eager to see the returns they're receiving. Without concrete data to demonstrate the effectiveness of your exhibit program, it's simple for them to perceive exhibit marketing as a bottomless pit draining resources. This is why it's crucial to provide detailed metrics and analysis in your show reports to show the tangible impact of your efforts. By showcasing the ROI, lead generation, brand visibility, and other key performance indicators, you can prove the value of your exhibit program and secure continued support from execu ..read more

Trade shows are a dynamic, interactive, and highly competitive space where businesses look for attention and an opportunity to connect with potential customers, showcasing your brand, and generating leads. But with so many booths at the event, how do you make yours stand out? Always remember the importance of a well-designed, innovative trade show booth that grabs attention and makes a lasting impression can’t be overstated.  In a world full of businesses and competition, it’s important to find ways to stand out from the rest. This blog post is a treasure trove for bu ..read more

Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's no surprise that marketing has experienced tremendous growth since this trend took off.  Yet, seasoned marketers often highlight the distinct advantages that traditional and in-person marketing brings to the table.  Direct contact with customers, instant, authentic feedback, and old-fashioned selling still can-do wonders for your brand and bottom line.  And a popular and successful avenue for in-person marketing is attend ..read more

Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain insights from data.  A recent study by analyst firm IDC  found that 71% of survey respondents are using AI tools in their organizations, and 22% are planning to do so within the next 12 months. As more and more companies adopt AI technology, IDC expects worldwide spending on AI solutions to grow to more than  $500 billion in 2027. The digital events technology sector is being transformed by AI. Event tech platforms are increasingly h ..read more

While 61% of exhibitors claimed unpredictable costs have a major influence on their decision to attend an event, 93% believe the quality of expected attendees is the most impactful outcome, even when compared to external constraints, according to “ Event Excellence by Design ,” a new report that takes an inside look at exhibitor objectives and provides show organizers with insightful data to help them design more impactful event experiences.  Lead quality remains the No. 1 measure of success, even more than last year. When exhibitors were asked how they measure the value their organizati ..read more

Trade shows play important roles in marketing as well as business networking. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with trade show booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation.. Trade shows often involve a considerable investment in time and money by participating c ..read more

While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities ..read more

Will you be participating in a trade show this year??  If so, did you know that 70% of all purchasing decisions start with information gathered at a trade show? I can't think of another marketing medium that comes close to the power and urgency of trade shows.  If your business is exhibiting at a trade show, you are taking advantage of the highest level of marketing available to generate leads and sales. A well-crafted trade show booth design incorporates specific elements that synergize to deliver optimal ROI. One important element is your negotiation skills at the show. Here are s ..read more

Going through the five steps of the trade show exhibit design process can save you money on your booth design, as well as headaches and re-work down the road. And with the help of the right creative team and excellent show services support, you are guaranteed to have a great experience and an exhibit solution you love. This simple project plan has demonstrated that it works. To help guide you in the planning process we have also developed a list of exhibit design questions that you need to answer to effectively implement the design process. By answering these questions and following the proce ..read more