Meta Business Engineering Blog
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Learn what It takes to be a successful Business Engineer at Meta and subscribe to our blog for exclusive content from our team! Solutions engineering at Facebook is a unique role which requires business understanding, an entrepreneurial mind, and engineering excellence. We created this blog to share what we work on and what it's like to be a Solutions Engineer at Facebook.
Meta Business Engineering Blog
1y ago
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The Fireside Chat is a special two-part episode of the Business, Innovation and Technology podcast, featuring guest host Jessica Liao, solutions engineering manager for applied research and development at Facebook. She hosts a panel of experts to discuss driving growth with innovation and an entrepreneurial mindset.
Jessica is joined by Bruce Hazan, global director of solutions engineering and business innovation for Facebook; Miku Jha, founder of AgShift and current applied research and development lead at Facebook; and Tarin Ziya ..read more
Meta Business Engineering Blog
1y ago
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This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp.
The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stories through video. New technology plat ..read more
Meta Business Engineering Blog
1y ago
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Jorie Waterman, Industry Manager at Facebook, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season.
They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options take advantage of natural deman ..read more
Meta Business Engineering Blog
1y ago
This is a joint post written by Amir Harel from Business Solutions Engineering and Karen Chui from Partner Management
Photo by Pawel Czerwinski on UnsplashWe know that creative is important for ads.
There’s a century old creative ad industry and countless award shows every year for it. It’s basically the best part of watching the Superbowl.
For decades, marketing campaigns were are exclusive for larger brands, because creating a campaign took months of planning and an army of experts. Creative production was also not something that all advertisers can afford.
Meta has democratis ..read more
Meta Business Engineering Blog
1y ago
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In this episode of the Business, Innovation and Technology podcast, Solutions Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan, Director of Solutions Engineering, APAC; Angelique Kamara, Director of Global Partner Solutions; and Christine Warner, VP, Global Partnership Management and Business Development, are the featured panelists.
The discussion centers on diversity as a driver of innovation and positive business outcomes. The panel discusses the role of re ..read more
Meta Business Engineering Blog
1y ago
Photo by MissMushroom on Unsplash
Here’s a question for you, how does Meta participate in open conversation with its partners? Meta is a large company, constantly building new products and variations on top of its social graph. As a Meta partner it is difficult to engage in conversation with a company that not only works with your competitors but is, at times, your competitor itself.
Follow up question, why would Meta want open conversation with its partners? There is a constant stream of information flowing between partners, clients and platforms. It is in the churn of this data that new ..read more
Meta Business Engineering Blog
1y ago
https://medium.com/media/e2a59534c276b227eb51db68436a6e58/href
In this episode of the Business, Innovation and Technology podcast, Solutions Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan, Director of Solutions Engineering, APAC; Angelique Kamara, Director of Global Partner Solutions; and Christine Warner, VP, Global Partnership Management and Business Development, are the featured panelists.
The discussion centers on diversity as a driver of innovation and positive business outcomes. The panel discusses the role of re ..read more
Meta Business Engineering Blog
1y ago
Solutions Engineering — The School for Entrepreneurs Photo by Vasily Koloda on Unsplash
Since childhood, I’ve always enjoyed programming, and thought about what I could build and how I could sell it. The idea that anyone with coding skills could sit in their own home and develop something that could generate money was astounding to me. Time and again, we read in the news about someone who was almost broke and became a millionaire. However, we rarely hear about the one who failed or about the journey the ones who succeeded took.
What if I were to tell you that in order to win $1M, you have ..read more
Meta Business Engineering Blog
1y ago
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This episode of the Business, Innovation, and Technology Podcast features a panel of four women from around the globe, each a Solutions Engineer for Facebook. Jing Mei Sim covers small to medium businesses in China. Charlotte Philippe focuses on the luxury and travel industries in southern Europe. Christine Lu works with clients in healthcare, consumer packaged goods, and retail in North America. Mirella Silva works with retail and e-commerce clients in Brazil.
The panelists share their stories about becoming engineers and how ..read more
Meta Business Engineering Blog
1y ago
Photo by Lagos Techie on Unsplash
I started my journey at Facebook with a daily roller coaster of emotions. The first week I felt excited to be here, inspired by all the stories and people, but I also felt like an imposter. Let me tell you why.. I knew that feeling of an imposter; it wasn’t new to me. It visits me from time to time and makes me think everything I have is just out of pure luck. It makes me doubt my competency. It’s a common phenomenon in the initial days of a new job and among many professionals.
This feeling is called “imposter syndrome” or “imposter phenomenon”. It’s a c ..read more