Marketing Dive » Analytics
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Discover the latest news and happenings around the Marketing and Advertisement Industry in this segment of Marketing Dive. Also find articles on related topics like Brand Strategy, Influencer marketing, and more. Marketing Dive is a leading publication operated by Industry Dive. We provide in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Analytics
3d ago
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestl ..read more
Marketing Dive » Analytics
3d ago
The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business ..read more
Marketing Dive » Analytics
1w ago
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. ..read more
Marketing Dive » Analytics
1w ago
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together ..read more
Marketing Dive » Analytics
1w ago
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains ..read more
Marketing Dive » Analytics
1w ago
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram ..read more
Marketing Dive » Analytics
1w ago
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space ..read more
Marketing Dive » Analytics
1w ago
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner ..read more
Marketing Dive » Analytics
1w ago
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. ..read more
Marketing Dive » Analytics
3w ago
Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers ..read more