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Adweek » AdTech
21h ago
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, "The Power of Us," is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months ..read more
Adweek » AdTech
21h ago
I don't seek the spotlight and I never felt held back by my identity. Yet I am still reminded every day of the harsh reality of prejudice and discrimination our community continues to face post-pandemic. This has changed how I view my own identity and the importance of visibility and representation. It's why I'm sharing ..read more
Adweek » AdTech
21h ago
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--which has long been a mystery for search-engine-optimization experts and businesses--like what data Google collects, how it relies on links and how it views ..read more
Adweek » AdTech
21h ago
Citizens of earth, gather round for a bizarro bedtime story with a science-fiction flair that celebrates the Hong Kong Ballet's 45th anniversary and the debut of its first dance school. The fantastical tale starts here: "One odd day, a UFO lands and an alien enters the classroom," where the teacher starts a conversation through movement ..read more
Adweek » AdTech
21h ago
More inclined to repurpose than reminisce, Gatorade brought back its "Is It In You" campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the "Is It In You" campaign was a sports marketing classic that featured black-and-white images of athletes dripping with ..read more
Adweek » AdTech
21h ago
In a church full of mourners, a man weeps for the relative he's lost. This is, by all appearances, a sad day for him. As it turns out, it's also a windfall moment because Aunt Beatrice was loaded, and her loving nephew is literally drying his tears with a wad of bequeathed cash. So he's ..read more
Adweek » AdTech
21h ago
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell's star-studded ad shows the benefits of "squadding up." The comedic five-minute film ..read more
Adweek » AdTech
21h ago
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's ..read more
Adweek » AdTech
21h ago
At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored "pearls" at the bottom of the cup. The brand says it drew "inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular ..read more
Adweek » AdTech
21h ago
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108 ..read more