Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators. The campaign from Ben Affleck and Matt Damon's production company Artist Equity kicks ..read more

Beauty and fashion publisher Refinery29 has named two new members to its executive team, part of a broader bid from the editorial title to reinvigorate its business following its sale to Sundial Media Group in April. The new appointments include Akhil Bhansali, who will serve in the newly created position of chief financial officer, and ..read more

Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual approach that hijacks beauty advertising. The campaign, by agency Johannes Leonardo, features a series of 15- and 30-second spots that start simply, with shots of the meat slowly cooking and an explanation about how that ..read more

Lyft recently introduced "Women+ Connect," a feature allowing women and nonbinary riders to select drivers of the same gender. Developed in collaboration with organizations like the Human Rights Campaign, this initiative addresses safety concerns and sexual assault incidents, demonstrating the benefits of enhanced self-identification and user-protection options for vulnerable populations. This advancement might seem surprising ..read more

Nike's iconic Jumpman logo is designed to make Air Jordan wearers believe they can fly--or at least jump--like the brand's namesake, NBA legend Michael Jordan. But the sight of Jordan's airborne silhouette on shoes, shirts and storefronts never fails to bring the spirits of Jacobus "Co" Rentmeester crashing down to Earth. "I see it at ..read more

Carnival Cruise Line has selected TBWA\Chiat\Day New York as its creative agency of record, following a pitch process that was led internally by the brand. The agency is charged with elevating Carnival's brand platform to create a distinctive and disruptive position for the brand with a plan for growth. Carnival's collaboration with TBWA\Chiat\Day New York ..read more

Shoppable TV shows are getting a boost thanks to Amazon Live's agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST (free ad-supported TV) channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. The companies made the announcement at ..read more

When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's ..read more

Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube. Through the deal, brands can buy clickable ads that take people directly to Instacart, where they can order products for same-day delivery. Instacart announced the new ad format at the Cannes Lions Festival. Instacart is aggressively looking ..read more

Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers use its carbon measurement, reduction and recommendations product, Good Measures for Publishers, for free. Advertisers pay $5,000 monthly to access Good Measures. Publishers can sign up for an emissions audit now, with the tool launching ..read more