Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Olivia Janisch, co-founder of the branding agency Superbrand, about the importance and impact of branding for direct-to-consumer (D2C) companies. Olivia shares her unique background growing up between London and South Dakota, and her experience in Silicon Valley and Silicon Beach. She emphasizes that branding is more than just a logo or visual identity—it’s about creating a holistic experience that engages all customer senses. Olivia provides insights into building and maintaining a s ..read more

Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg delves into the essential financial metrics that e-commerce brands must monitor and optimize with guest Jon Blair, a fractional CFO for D2C brands. The episode focuses on the importance of understanding and aligning on key metrics like the Marketing Efficiency Ratio (MER) and Contribution Margin. Jon emphasizes that consistency in metric definitions across a company prevents misalignment and enhances departmental cooperation, particularly between marketing and finance. He advocates for a focus o ..read more

Starting a journey into the world of baby brands requires knowing where you’re going and having a good plan. In this busy world where new ideas mix with buying and selling, understanding what parents want is super important for doing well.  In this blog, we’ll talk about how to figure out what your customer wants when they’re buying baby products.  Come with us as we talk more about how customer interviews can help you make a great marketing plan for your baby brand. We’ll look more at how parents act and how you can use that info to make your brand stand out. The Power of Customer I ..read more

Episode Summary In this episode of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher discuss the challenges and implications of Meta’s new generative AI tool, Advantage Plus Creative Enhancements. Laurel, having recently taken on a more active role with clients, shares her insights on how the tool automatically optimizes ad creatives, which, while intended to enhance ad performance, can sometimes detract from brand credibility and control. The conversation covers both the potential benefits and pitfalls of relying heavily on AI for ad customization, emphasizing the importa ..read more

Are you riding the TikTok wave to e-commerce success yet?  TikTok Shops are all the rage these days, but many brands have yet to dive in. With nearly 150 million users in the US alone, TikTok offers a colossal audience waiting to be tapped into. And those who are embracing TikTok Shops are reaping the rewards, while others are missing out on a golden opportunity. Did you know that in 2023, around 37% of US TikTok users made purchases directly through the app? And experts predict this number will skyrocket by 67% by 2026, reaching an estimated 39.5 million TikTok shoppers. The time to seiz ..read more

Episode Summary In this episode of the 7-Figures and Beyond e-commerce marketing podcast, host Greg Shuey chats with Goni Goder, VP of Marketing for North America at Keter. The discussion centers on content marketing strategies and how brands can produce and distribute authentic, unique content that resonates with consumers through various channels such as SEO, email, and paid media. Goni shares insights into Keter’s approach to marketing, highlighting their focus on understanding consumer needs and trends, creating a robust messaging framework, and leveraging data to refine marketing efforts ..read more

A lot of e-commerce marketers are starting to talk about zero-party data. This seems to be a trend that has started in the last 12 months or so. I spend a lot of time on LinkedIn, producing content and engaging with other people’s content, and just about every day, I see a post about zero-party data. The concerning thing to me is that when I have conversations with up-and-coming brands (several times per day), most have never heard of zero-party data. The most common response is, “what’s that” or “I’ve never heard of that”. So, what is zero-party data? Zero-party data is data that your custome ..read more

Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg speaks with Jean-Marx, a seasoned digital marketer with extensive experience in the ecommerce sector. Jean-Marc discusses the importance of first-party data collection, particularly focusing on email capture as a foundational step for effective marketing strategies. He shares insights from his career transitions, from early web development to consulting during the dot-com boom, and eventually leading innovations in fintech and ecommerce. The conversation emphasizes the strategic use of data to enhance customer under ..read more

Episode Summary In episode 21 of the 7 Figures Beyond podcast, Greg chats with Garrett and Sarah from Duncan and Stone, founders who have successfully ventured into the memory book and journal market. The conversation delves into innovative strategies to boost average order value (AOV), a crucial metric for their direct-to-consumer brand. Their story began unexpectedly, transitioning from unrelated careers to entrepreneurship driven by personal needs and community feedback. Key strategies discussed include targeting customers with complementary products, using upsell techniques, and adjusting ..read more

Have you ever read reviews of your sporting goods company and wondered how much of a purpose they serve? The truth is, your reviews are invaluable and can be used to make your brand messaging better. In the adrenaline-fueled world of sporting goods, where passion meets peak performance, tapping into the pulse of your customer base isn’t just a perk – it’s absolutely essential.  So, let’s delve into the art of dissecting these invaluable insights. By mastering this skill, you’ll unlock the power to fine-tune your messaging strategy, resonating on a deeper level with athletes and outdoor en ..read more