The Future of Wine Marketing: AI, Credibility, and Consumer Engagement
Barrels Ahead Blog
by Troika Gellido
1w ago
Last Updated on May 20, 2024 by Troika Gellido The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The future of wine marketing challenges the once-traditional industry to keep up. In our efforts to provide expert views on the topic, we’ve discussed the matter further in a recent Legends Behind The Craft episode with Duncan Alney and Drew Thomas Hendricks where they deep-dived into how AI, building credibility, and engaging consumers can transform your wine ..read more
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Social Media Success for Wineries With Duncan Alney of Firebelly Marketing
Barrels Ahead Blog
by Drew Thomas Hendricks
2w ago
Last Updated on May 13, 2024 by nicole Social Media Success for Wineries With Duncan Alney of Firebelly Marketing 11 Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge.   Here’s a glimpse of what you’ll learn:  Learn about Firebelly Marketing and their ..read more
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Crafting Your Future in Beverages: Pro Tips for Aspiring Entrepreneurs
Barrels Ahead Blog
by Troika Gellido
1M ago
Last Updated on April 30, 2024 by Troika Gellido Thinking about diving into the beverage industry? It’s an exciting and dynamic field, ripe with opportunities but can also be quite competitive. With the market constantly evolving and consumer preferences shifting, it’s crucial for new entrants to carve out a unique niche and deliver value that stands out. This article is crafted to guide you through the ins and outs of starting your own beverage business, with a special focus on the critical early steps. We’ve pulled together some stellar advice from a Legends Behind the Craft episode with Chr ..read more
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Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above
Barrels Ahead Blog
by Drew Thomas Hendricks
3M ago
Last Updated on February 29, 2024 by nicole Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above 11 Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the standard in the industry.   Here’s a glimpse of what you’ll learn:  Delve into ..read more
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From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic
Barrels Ahead Blog
by Drew Thomas Hendricks
5M ago
Last Updated on December 29, 2023 by nicole From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic 11 Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary’s expertise and ..read more
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Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria
Barrels Ahead Blog
by Drew Thomas Hendricks
5M ago
Last Updated on December 21, 2023 by nicole Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria 11 Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria’s President and CEO, McDonald’s commitment to excellence and innovation sets his premium product apart in ..read more
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Navigating Digital Trends and How Consumer Preferences are Shaping the Wine Industry
Barrels Ahead Blog
by Troika Gellido
5M ago
Last Updated on December 19, 2023 by Troika Gellido The wine industry is at the cusp of transformation, driven by consumers and digitalization.  This revolution is redefining the way wine is marketed, sold, and enjoyed. Digitalization in the wine industry is not just about adopting new tools and technologies, but also understanding and adapting to the changing landscape of consumer behavior.  In a Legends Behind The Craft episode, Jeff Gillis, creator of Winelikes– a revolutionary social media app for wine lovers, captured the essence of this shift with this goal: “We reall ..read more
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Introducing the World of Cannabis Beverages With Paul Weaver of TeaPot
Barrels Ahead Blog
by Drew Thomas Hendricks
6M ago
Introducing the World of Cannabis Beverages With Paul Weaver of TeaPot 11 Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto’s beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul’s expertise in cannabis beverages brought him to the Boston Beer Company, where he continues to shape the future of this evolving market.   Here’s a glimpse of what you’ll learn:  Explore the deci ..read more
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How to Succeed in Wine Operations With Reed Woogerd of Valdemar Estates
Barrels Ahead Blog
by Drew Thomas Hendricks
6M ago
Last Updated on December 7, 2023 by nicole How to Succeed in Wine Operations With Reed Woogerd of Valdemar Estates 11 Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio’s hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA. His journey began during a working holiday visa in Hawkes Bay, New Zealand, where he discovered his passion for wine. Despite a challenging start pruning vines, Reed’s career took off when he managed a po ..read more
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The First Bourbon Crafted by an All-Female Team With Rachel Svoboda of Lynxx Spirits
Barrels Ahead Blog
by Drew Thomas Hendricks
6M ago
Last Updated on November 30, 2023 by nicole The First Bourbon Crafted by an All-Female Team With Rachel Svoboda of Lynxx Spirits 11 Meet Rachel Svoboda, the trailblazing founder of Lynxx Spirits, known for pioneering the first-ever bourbon crafted by an all-female team. With a background in running a successful marketing company, Rachel’s journey into the liquor business began during a bike ride with her father, sparking the idea to create a bourbon tailored for women. Her vision led her to assemble a team of talented female experts, from master blenders to distillers, setting Lynxx Bourbon ap ..read more
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