Did you know that Canada currently ranks as the world’s ninth-largest economy based on GDP and that the average Canadian spends CA$2,703 on eCommerce purchases every year? The home of maple syrup and hockey, with its robust economy and digitally engaged population, stands as a compelling frontier for online retailers in North America and across the globe. Canada’s unique market dynamics, coupled with its high internet penetration and consumer purchasing power, all come together to create a fertile ground for eCommerce ventures. To help you succeed in it, this guide is going to focus on the mai ..read more

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B personalization entails customizing your marketing, promotions, and interactions to suit the unique requirements of individual B2B clients. This approach aims to provide quicker, more pertinent, and more intimately tailored experiences for business clients, relying on precise targeting and deep comprehension of those clients. And personalization is worth doing, according to the statistics: one stud ..read more

In this post, we distill insights from our recent webinar featuring Claire Suellentrop, a seasoned marketing expert and co-founder of Forget the Funnel. With over 13 years of industry experience, Claire shares strategies to help businesses discover their ideal customers and quantify customer value, with the aim of maximizing product growth. So, if you’re a merchant interested in staying ahead of the competition through innovative customer-centric approaches, this wrap-up is a must-read. Can Customer Value Be Measured? All businesses want to make decisions that will help deliver more customer v ..read more

In the dynamic landscape of the digital economy, B2B payments play a pivotal role in shaping business interactions. These transactions, occurring between businesses rather than consumers, facilitate the exchange of goods, services, and funds. As we step into 2024, the significance of B2B payments intensifies, driven by technological advancements, changing consumer behavior, and global market shifts. Fiscal year 2023 witnessed an unprecedented surge in B2B payments, reflecting the growing reliance on seamless financial processes. From supply chain management to cross-border trade, B2B payments ..read more

Updated December 2023   Online companies face unique challenges on the road to profitability. In the rush to generate revenue and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many businesses quickly discover, it is existing customers, not acquisitions, who are the best and most cost-effective sources of new revenue.  Online consumers expect you to do your best to meet thei ..read more

In the blink of an eye, the digital goods market has rapidly exploded from a niche sector to a large chunk of the eCommerce landscape. Valued at over six trillion USD as of 2023 – that number is expected to grow to over nine trillion by 2027. Such rapid growth has revolutionized how consumers shop and sent governments worldwide into a frenzy, trying to adapt their tax policies to keep up with this new reality. The result? A complicated set of rules and regulations spanning the North American markets – the United States and Canada. Adding fuel to the fire, each state/province has their own vari ..read more

In the dynamic realm of eCommerce, customer retention isn’t just a strategy—it’s a game-changer. As the competition heats up and consumer choices multiply, the power of keeping your existing customers engaged cannot be underestimated.   This article delves into the art of tailor-made retention strategies, strategically aligned with the multifaceted stages of the customer funnel. By recognizing the dynamic nature of customer journeys, we unveil a comprehensive approach to nurturing brand loyalty and engagement.     As we navigate through each distinct phase, from initial aw ..read more

Ensuring the most optimal performance of your website and shopping cart is crucial to success in the competitive and fast-paced landscape of eCommerce. Conversion Rate Optimization (CRO) provides a strategic approach to achieve this focused on increasing the percentage of website visitors who complete desired actions, such as making a purchase. At the heart of CRO is A/B testing, a method that allows businesses to experiment and analyze which changes lead to improved conversion rates. In this article, we will delve into the significance of CRO and A/B testing for eCommerce success, highlightin ..read more

The superpower benefits of recurring revenue for an eCommerce business are easy to understand: reliable and predictable cash flow; loyal customers; and freedom to focus on innovation and business growth. But what are the best ways to measure, track, and boost that recurring revenue?  In a recent webinar, “Mastering Recurring Revenue: Tips for Reducing Churn,” Shannon MacLeod, Director of Strategic Growth at Verifone, shared her best retention strategies for recurring revenue, with a comprehensive overview of its foundational definitions and metrics. Shannon also presented tips and tricks ..read more

Membership retention is a big deal. Get it right and you’ll have a solid business with repeat customers who love you. Fail to retain your members and you’ll struggle to realize the growth you dream about.   What does it take to master membership retention? Lots.   There are complex strategies and tactics and some that are much easier but just as effective. This guide is all about the easier and effective strategies and tactics. You’ll find 10 ways to improve your membership program for longer membership lifecycles, and happier members. The strategies and tactics listed below have bee ..read more