Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, founded Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. In a wide-ranging discussion, Benjamin and I talked about: ✅ Benjamin's journey with Zabota.io - building a business while living in a different country. ✅ Hiring overseas talent brings diverse perspectives and specialized expertise to a company. ✅ Zabota's fee structure, including the 90-day guarantee for single placements and the retainer for unlimited hires. ✅ Utilizing social media platforms like Twitter for cl ..read more

In today's episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of 'Ramsay's Kitchen Nightmares', a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed. In this episode, Ben explains Ramsey's business turnaround formula and the lessons we can learn when running an HR-related business. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Em ..read more

In the latest episode of "A Better HR Business" podcast, I had the pleasure of hosting Carolyn Shepherd, the founder and mentor at Emmeline.AI. With over 20 years of experience in HR and a focus on supporting women impacted by AI job displacement, Carolyn shared valuable insights into leveraging AI to empower women in the rapidly evolving workplace. In a wide-ranging discussion, Carolyn and I talked about: ✅ How Emmeline.AI supports women impacted by AI job displacement by providing key strategies and resources. ✅ The importance of AI policy for organizations, especially in regulated industrie ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Michael Barris. Michael is a renowned speaker, best-selling author, and transformational speaking and storytelling coach. Michael shared his expert advice on how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations. In a wide-ranging discussion, Michael and I talked about: ✅ The power of storytelling in pu ..read more

In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector. One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer cat ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition. Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data. Here are ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable. From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations. In a wide-rang ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR. Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland. Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland. In a wide-r ..read more

In today's episode, Ben gives you permission to show off a little  :) That is, show off your HR-related expertise in sales meetings with potential new clients. Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Ben takes you through a simple way to make your sales meetings a little more im ..read more

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Amy Spurling, the CEO and co-founder of the employee lifestyle benefits platform, Compt. Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most. Seasoned executive with over 20 years experience in leadership roles at venture-backed companies ranging from early start-up ..read more