Tabita Berglund becomes Principal Guest Conductor of the Dresden Philharmonic from the 2025/26 season With her charismatic performances and authentic, grounded nature, the Norwegian artist has established an outstanding international reputation and is regarded as one of today’s leading young conductors. Following the selection of Sir Donald Runnicles as the orchestra’s new Chief Conductor, the appointment of Tabita Berglund is a natural step: she too stands for the highest quality, international recognition and a close connection with musicians and audiences, and will no doubt make a valuable ..read more

The National Youth Orchestra unites musical teenagers As One online and on-stage The ambitious campaign celebrates the success of NYO Inspire over 10 years and the national impact of NYO The National Youth Orchestra (NYO) is launching As One to connect young people across the UK by inspiring them to pick up an instrument and play music together. The ambitious project will be brought to life by NYO musicians at schools, music hubs and across social media.  As One celebrates ten years of NYO Inspire, a programme that has provided musical opportunities to thousands of young people who face ..read more

Evgeny Grinko is already a digital phenomenon as well as  an international star – he is now making his German debut, sharing previously unpublished gems with his new EP, “Outtakes II”, which will be released on 21 June 2024 Unadulterated, pure, minimalistic – Since his rise to fame in 2010, the distinctive sound of Evgeny Grinko’s music has captivated audiences all across the globe, with 400 million streams on Spotify, over 2 Million monthly listeners and about 200 million clicks on Youtube. While currently working on his new album, set to be released in 2025, Grinko decided to share some ..read more

As you sip your morning coffee and scroll (per the new norm) you come across a heartbreaking post. It reads “Help my sick son pay for school!”, and displays an image of a seemingly ill teenager playing the violin. His surroundings are bleak–a dirty linoleum floor, broken window, and skinny arms barely holding up his instrument. In fact, as you zoom in, you find two or three extra fingers on his left hand, an odd animal that appears to be a cross between a chicken and a cat outside of the window, and a poster reading a phrase in a language that does not exist. The realization sinks in. You’ve ..read more

Late last year, Spotify announced that their royalty payment model was to undergo drastic changes in 2024, and as of the start of April these changes have now been implemented. This comes with the potential industry shake-up provided by Vault.fm (which some would argue is very similar to already existing services like Patreon and Ko-fi) which seeks to pay artists more fairly.  The most impactful of their policy changes are the required threshold of tracks needing 1,000 streams in the preceding 12 months to be added to the royalty pool, and a minimum of unique listeners – which they will ..read more

History has been made by the Donne Foundation: the ‘Let HER MUSIC Play’ marathon concert, has officially shattered the Guinness World Record for the Longest Acoustic Music Live-Streamed Concert. Spearheaded by soprano Gabriella Di Laccio, the visionary Donne Foundation live-streamed the concert for a total of 26 hours 18 minutes and 57 seconds, showcasing music exclusively by women and non-binary composers and songwriters. 96 musicians performed music by over 140 women and non-binary composers, arrangers and songwriters. ‘Let HER Music Play’ took place on 22-23 February 2024 reaching an int ..read more

Imagine the coolest person at your high school. Your best friend’s big sister, the artsy fashionista, an effortlessly funny class clown, whomever exceeds expectations in the niche you love. They seem untouchable. But what if they aren’t? What if you could communicate with them and even ask for their advice on a day-to-day basis? Call in: influencer marketing. Keep reading to gain valuable insight on beginning your very own influencer campaign, brought to you by WildKat. According to Nielsen Global, 92% of social media users find influencer content “more trustworthy” than other types of ads. T ..read more

WK: What is the key point you took away from your marketing training? How has it changed your understanding of marketing and music promotion? HD: I’m very interested in discovering all the aspects of my field. It’s very empowering and gives even more meaning to my work. It’s no longer the time for the artist to be in a protected bubble, but to be fully aware of the realities around themselves. WK: What are the main differences in music marketing and promotion that you’ve noticed over the course of your career? HD: Marketing and promotion have evolved so much since I started out! Image and vid ..read more

Du findest dich in der digitalen Welt zurecht und möchtest in einem internationalen und kreativen Tätigkeitsfeld weitere Erfahrungen im Bereich Online-Werbung und Social Media sammeln? Wir suchen jemanden, der die Dinge selbst in die Hand nehmen kann und eigenständig umsetzen möchte. Das klingt nach Dir? Dann werde ab sofort Teil unseres globalen Digital Marketing Teams und arbeite von Berlin aus an spannenden, nationalen sowie internationalen Projekten. Entwickle und betreue originelle sowie kreative, digitale Marketing-Kampagnen in Eigenverantwortung und betreue deinen eigenen Kund*innenstam ..read more

Do you own your Facebook page? “Of course I do, I log into Facebook with my email to manage it, and the page is under my name”. But do you REALLY own your Facebook page?  We’ve worked with a number of people who don’t actually have ownership of their Facebook page. They have access to it, and the page can still be managed as normal for a number of years. However, there are some dangers associated with this that could cause you to lose the page, or can cause issues when you decide to run ads. Once you lose access to your page, it is entirely possible that all the hard work you’ve spent acc ..read more