One in five U.S. adults (20%) experience some type of mental illness, such as anxiety and depression. And 33% of people feel extreme stress, and 77% say stress impacts their physical health. Some companies implement mental health initiatives in the workplace (e.g., wellness programs) to decrease stress and increase engagement. Goldman Sachs and Big 4 Accounting Firms KPMG and Ernst & Young are a few major companies implementing mental health initiatives.  Should you? Read on to learn about workplace initiatives that could help energize your team. What are the benefits of workplace men ..read more

Want to start a small business but worried you don’t know enough about the entrepreneurial journey? Or, did you recently start a new venture and feel … stuck? You might be interested in a small business incubator. Small business incubators provide tools, resources, and support for startups. Learn how a small business incubator can help you launch your business, reduce overhead costs, increase connections, and more.  What is a business incubator? A small business incubator is an organization or program whose goal is to help startups and other small businesses succeed. Incubators offer new ..read more

Understanding the needs of your customers is essential for business success. Anyone can catch a customer’s eye with flashy marketing, but it takes dedication and quality of service to keep people coming back. That’s why we’ve put together this guide to customer pain points, how to spot them, and the best solutions to offer. What is a pain point? A pain point is a problem a customer is dealing with. On one hand, this can include pain points in the customer experience. Obstacles and issues that discourage potential buyers from following through with their purchases. On the other hand, pain point ..read more

As a small business owner, you have to do more with less. You likely have fewer resources, fewer employees, and a lower budget than large corporations or the unicorns in Silicon Valley. Doing more with less is tricky (29% of business owners say it’s their #1 challenge), but it’s getting easier—thanks to small business digital transformation. Digital transformation for small businesses can improve efficiency by automating routine tasks, streamlining operations, and reducing costs.  Are you ready to move your business into the future? What is digital transformation for small businesses? Sma ..read more

HR communications are often overlooked when compared to marketing messages and ad campaigns. Misdirected marketing loses your customers. Poor internal communications lead to disengaged employees and higher turnover. Is the lack of an effective communication framework hurting your organization? Replacing an employee costs an average of nearly $4,700. The average cost for executive-level hires is over six times higher. You can engage your team with better internal communication. In this guide, we’ll explain how to build an engaging HR communication strategy that retains talent. What is an engagi ..read more

For HR professionals, benefits administration is becoming more and more important to consider. In a world of remote work enabled by video calling, satellite internet, and computer remote access software, employers can recruit from a wider pool than ever. But at the same time, candidates can choose from a wider selection of potential employers. Businesses are more reliant than ever on benefits as a competitive edge. That could mean HR teams are spending too much time on all the admin involved. But with the right tools, benefits administration can be quick and easy for both HR and other employee ..read more

John Buchheister owns the Gettysburg Mercantile Museum, a unique 1800s general store guided tour located in Gettysburg, Pennsylvania. For John, opening the Gettysburg Mercantile Museum was a long-time dream come true. “It has always been a dream of mine to open a Mercantile Museum showcasing the wonderful inventions of the century and teaching how things were done,” he shared. About Gettysburg Mercantile Museum With over 1,000 items dating from 1800-1899 on display, the museum offers an immersive experience for locals and visitors alike. The tour guides speak about inventions of the 1800s, the ..read more

Social media has become an integral part of our lives. It has transformed how we communicate, share experiences, and make purchasing decisions. It has turned into an undisputed powerhouse, shaping consumer behavior and reshaping business strategies. For instance, research shows that about 34% of Americans Instagram users follow their favorite brands on the app. This clearly indicates that, as a brand, you can leverage such platforms to engage your audience and grow your business.  This phenomenon is known as social commerce. This fusion of social media and e-commerce blurs the lines betwe ..read more

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where your unique value proposition comes into play. But, what is a unique value proposition? How do you use it? And, how do you find yours? What is a unique value proposition? A unique value proposition (UVP) is also known as a unique selling proposition or value selling proposition. It is a short statemen ..read more

In today’s highly competitive digital landscape, small businesses need a strong content strategy to stand out and succeed. A good content strategy can help small businesses like you boost brand awareness, drive traffic to your website, and generate leads. Around 70% of B2C companies have a content marketing strategy. But with so many types of content and platforms available, creating an effective strategy can be challenging.  In this article, you’ll learn how to create a content strategy that yields the best results for your business Building a winning content strategy Want to build a con ..read more