In the world of business and public communication, signage plays a crucial role in conveying information quickly and effectively. However, even minor mistakes in sign design can significantly impact readability and the overall effectiveness of your message. To ensure your signs communicate clearly, it’s essential to avoid common signage mistakes. This blog post will explore four key areas where signage errors often occur: font choice, color contrast, cluttered design, and incorrect placement. Font Choice Fiascos The font you choose for your signage can make or break its readability. While it m ..read more

When it comes to creating eye-catching and effective signs, the method of production is crucial. Digital printing has emerged as a leading technology in the signage industry, offering numerous advantages over traditional printing techniques. Whether you’re a business owner, event planner, or designer, here are compelling reasons why you should consider digital printing for your next sign. Superior Quality and Precision One of the primary benefits of digital printing is its exceptional quality. This technology uses high-resolution printers that can produce detailed images with sharp text and vi ..read more

In the bustling world of commerce, businesses are constantly seeking innovative ways to stand out and improve their operations. Amidst this quest, the significance of custom traffic signs often goes unnoticed. Beyond mere regulatory compliance, these tailored signage solutions offer a myriad of benefits that can significantly impact businesses of all sizes. From enhancing safety to boosting visibility and brand recognition, custom traffic signs play a crucial role in optimizing the business environment. Let’s delve into how these signs benefit businesses in various aspects. Safety Enhancement ..read more

Sandblasted signs are works of art even though the typical use of a sandblasted sign is to indicate that a business is more upscale or professional. You’ll see sandblasted signs for real estate, or exclusive high-end properties property, country clubs, and sometimes for craftsmen and artisans. The idea is that the quality and beauty of the sign itself reflects the quality and thoughtfulness of the business within. But what if there were other ways to use stunning sandblasted signs? What if just about any business could benefit from the distinct feeling sandblasted signs create? We have a few i ..read more

Size matters. Especially if you’re going to design a sign any time in the near future. Getting your customer’s attention is paramount—but so is giving them the information they need to make a purchasing decision the next time they’re in your office or your store. Big letters will yield you maximum attention, but will simultaneously allow virtually zero information to be shared. Small letters will give you plenty of room to inform your customers…but then you sacrifice attention and readability. Where’s the happy medium? Not Too Small: Make Your Headline Visible If you want to strike the right b ..read more

The Americans with Disabilities Act was a major step forward in ensuring that every American felt welcome and comfortable in public spaces. But it’s not just about feeling welcome—it’s about making your customers feel welcome. Why do you need ADA compliant signs? It’s for more than just people with disabilities—it’s for building a safe, navigable space that everyone can enjoy. Here are just a few reasons you need to think about ADA compliance sooner rather than later. ADA Signs Work for All Customers Although those with disabilities might represent a strong section of your business, there are ..read more

When you move dollars out of your company’s budget and into marketing, you want some reassurance that you’re spending those dollars wisely. You don’t want to throw them away on ineffective signage advertising that no one will look at. That’s why it’s important to view signage in its proper context. A short-term business yard sign can be a great way to boost immediate sales. But you also have to think about signs as long-term investments. Even seasonal signs can be reused over and over again to boost your business when it needs extra attention. Here’s why signage works as an essential part of y ..read more

A full-time salesperson is an expensive investment. But a sign that can continually make sales without asking for a commission? That’s a different prospect entirely. But it’s what you can expect with an effective Point Of Purchase Display. Simply ordering a point of purchase display, however, isn’t enough. You need to devise a strategy and powerful design necessary to make those impulse sales you’re currently missing. Here’s how to do it. Your Point of Purchase Display Shouldn’t “Fit In” As helpful as it might be for branding purposes to have everything in your retail space the same color, you ..read more

In the bustling world of commerce, where competition is fierce and attention spans are fleeting, businesses constantly strive to carve out their niche and establish a lasting impression on consumers. In this quest for brand recognition and loyalty, every detail matters, including the signage that represents your business. In this blog post, we delve into the crucial role of signage in branding and offer insights on how to make your mark effectively. Signage as the Face of Your Brand Signage serves as the first point of contact between your brand and potential customers. Whether it’s a storefro ..read more

In the bustling streets of cities around the world, amidst the sea of advertisements and directional signs, there lies an often overlooked aspect of urban artistry: signage. While traditionally viewed as a utilitarian necessity, signage has evolved into a medium for artistic expression, seamlessly blending creativity with functionality. In this blog post, we explore the concept of signage as art, focusing particularly on custom signs and their role in transforming ordinary spaces into visually captivating environments. The Evolution of Signage Signage has a long history, dating back to ancient ..read more