Across life and business, some people simply think that swindling is the easiest way to get ahead – and with the advent of AI writing, it’s easier than ever to try and pass off computer-synthesised content as their personal work. AI makes new advancements every day, and soon, we can’t deny that it will be able to perfectly emulate the works and writing styles of even the best writers… but luckily for us, today’s AI is still prone to errors and some have even developed peculiar writing habits. Interested in finding out what these are and how you can become more proficient at spotting AI-genera ..read more

Changing customer behaviours and the monumental acceleration of technological advancements are impacting marketing as we know it, and it’s not unnatural to feel like your once robust marketing strategies are in a state of flux right now. However, putting socio-economic turbulence aside, it’s still paramount that you keep up to date with emerging trends and find innovative ways of connecting with audiences to make an impactful and lasting impression. Even if you think you’ve got a good grasp of how to create great content marketing that engages and inspires your core buyer personas, it’s impor ..read more

Imagine trying to check out a restaurant and the only things you can find are their social media pages – to add extra salt (and vinegar) to your disappointment, all you can find are disorganised clusters of photos and posts… forcing you to resort to comments submitted by other patrons (which aren’t the most reliable source of information). Given how often modern consumers do their own research, not having a company website is almost a guaranteed way to mess up the first step of customers’ journeys. However, a website hastily cobbled together with bits and pieces of text won’t get you very far ..read more

Artificial intelligence (AI) is transforming marketing as we know it. It may be the buzzword on everyone’s lips today, but we’ve been subconsciously integrating AI tools (maybe without realising it) for some time now. Email marketing platforms, search engine advertising solutions, e-commerce software, and tools designed to assist with content creation have all employed some kind of AI functionalities for years, but the technology is becoming increasingly more mainstream and popular since the pandemic. When integrated into your marketing strategy, AI tools have the capacity to improve efficien ..read more

Short-form content is all the rage across – YouTube shorts, Facebook and Instagram reels, 5-minute articles to name a few. Given the sheer quantity of content dumped upon audiences in a single day, it’s no wonder that they struggle to stay engaged with long-form content. Not to say long-form is bad, but when audiences are spoiled and expect to get into the juicy details as quickly as possible, the build-up associated with long-form content may take too long to hold readers’ interest. For more traditional writers who aren’t accustomed to writing for modern audiences, this presents a rather dif ..read more

With every year that we age, our experience (hopefully) increases as well. However, getting older can also make finding a new job more difficult – senior positions don’t always show up, and when they do, they are notoriously difficult to fill, as such positions demand specific sets of skills and experience. But let’s say you meet all the requirement and are a potential candidate for the job – that doesn’t automatically mean you are in the clear!   As you may know already, some businesses are open to the prospect of hiring younger and less experienced people at lower wages before training ..read more

For many Americans, Super Bowl is like the Thanksgiving of spring – people come together to celebrate their favourite football teams while indulging in oodles of snacks, primetime advertising and the much-awaited halftime show. This year’s match between the San Francisco 49ers and the Kansas City Chiefs received the highest number of televised views in decades (surpassing even the Apollo 11 moon landing of 1969). Although we can’t comment much on the football side of the event, the ads are what we are most interested in! What did Super Bowl LVIII’s ads have to offer and what are the key takea ..read more

When we think social media, Facebook, Instagram, and X (formerly Twitter) are the usual suspects. However, LinkedIn has also grown to become a powerful avenue for making a mark in your respective industry. From thought leadership to raising brand awareness, there’s a lot that you can do with LinkedIn to take advantage of its unique position as a professional’s networking platform. Join Wordsmith and let’s explore why it’s worth investing some effort in LinkedIn! Precision targeting Unlike Facebook, LinkedIn is first and foremost a platform for job hunting, and for professionals and companies ..read more

Given the prominence of ChatGPT across media and creative industries, some people firmly believe that AI will be bring about the end of their careers – copywriters included! While we can’t deny that may happen in the near future, AI is still relatively in its infancy stage (compared to the dystopian future imagined in Isaac Asimov’s I, Robot). Rather than joining angry mobs with pitchforks and torches, why not take advantage of ChatGPT to supplement our writing? It’s free to use (as of this article’s publishing), and although going premium can cut down queue times, the basic version is fine a ..read more

It would be easy to argue that the B2B marketing landscape has seen more disruption in the past five years than it has experienced in the past 50 years. First, the COVID pandemic brought a cataclysmic wave of unprecedented challenges for buyers. And last year, rapid advances in artificial intelligence (AI) have further shifted how B2B buyers interact with vendors and brands. Thus, CMOs (Chief Marketing Officers) are under more pressure than ever before to create a competitive edge and unique value proposition to not only build buyers’ trust – but keep it. Luckily, transforming your company in ..read more