7Minute Read What is Marketing Automation Implementation? Marketing automation implementation involves setting up and utilising software platforms or tools to automate various marketing tasks and processes. Marketing automation software is designed to streamline repetitive marketing tasks, manage complex campaigns, and facilitate personalised customer communication across multiple channels. So, how do you implement marketing automation and ensure it will hit the ground running smoothly?  In this blog, we will answer this question, highlight the top three marketing automa ..read more

5Minute Read  The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an .  Add in having to consider your country’s data security laws (such as the Australian Privacy Principles), and comparing software becomes even more difficult. So, we’ve made a list of the best email marketing software to use, have pointed out which ones store data in Australia, and have listed out the pros and cons of each option. Email marketing is a ..read more

5Minute Read Identifying and engaging with community stakeholders offers some unique challenges due to the fact they are external to your organisation. This can mean they are hidden and/or difficult to reach.  However, it doesn’t mean you should ignore them as they can substantially impact project success. In this post, we look at how to identify and engage with community stakeholders important to your success. Download Now -> Free Stakeholder Comms Plan Template Contents How to Identify Key Community Stakeholders Community Stakeholders by Industry Education Community S ..read more

5Minute Read WCAG Definition The WCAC definition is a set of principles and technical standards on web accessibility developed by the World Wide Web Consortium (W3C). Have you received an email in the past month or so that was hard to read, the colour contrast was harsh on your eyes, or the text was too small, I’m sure you have. And what do you do with those emails, you likely send them to the bin and move on to the next email. Imagine if this was for every single email you have received in the past month; chances are you will miss something important, feel out of the loop or ..read more

5Minute Read What is Webinar Marketing? Webinar marketing is part of your webinar strategy to help promote your webinar. It is used to engage an interested audience in your product or service online in real time. Webinar marketing can include email communications, email marketing campaigns, reminder emails, building landing pages with webinar information, sending SMS, pre and post-webinar surveys and producing engaging social media posts. Boost Your Webinar Success: Top Promotion and Lead Nurturing Channels Why Are Webinars Important For Business Promotion? Webinars are ..read more

Swift Digital's Paul Hodgson presents Mastering Marketing Automation: Unveiling Swift Digital's Powerhouse In our first webinar of 2024, Swift Digital’s Marketing Automation expert Paul Hodgson, will be holding a webinar on Mastering Marketing Automation: Unveiling Swift Digital’s Powerhouse. Register Now -> Free Webinar 15th February   Paul will be going into more detail on what makes Swift Digital the platform of choice for the Australian government, finance, education, and corporations. Our Marketing Automation Expert For more than two decades, Paul has accumulated ext ..read more

Merry Christmas and A Happy New Year! As the year draws to a close, we want to take a moment to express our deepest gratitude for your continued support. It has been a pleasure serving you throughout the seasons. May the coming year be filled with joy, success, and fulfilment for you and your loved ones. As we prepare to welcome a new year, we look forward to bringing you even more exciting content, features, and improvements. Your feedback has been invaluable, and we are committed to enhancing your online experience with us. Let’s have a look at what’s in store for your Swift Digital acco ..read more

5Minute Read What is Omnichannel Marketing? Omnichannel marketing is a strategy that focuses on creating a unified and seamless customer experience across all channels, whether online or offline. The idea is to integrate various marketing channels—such as websites, social media, email, physical stores, and more—so that they work together harmoniously. Why is Omnichannel Marketing Important? Omnichannel marketing is crucial in today’s digital landscape for several reasons, all of which revolve around delivering a seamless and cohesive experience to the modern consumer. Here ar ..read more

5Minute Read What is the Email Size Limit? The ideal email header size is 600-700px on desktop and 320-385px on mobile. When it comes to creating and sending email campaigns and building newsletters, email size matters.  There are several technical considerations to keep in mind to ensure your emails are delivered effectively and look great across various devices and email clients. Email size is one of the more important technical considerations. In this blog post, we’ll delve into the importance of email size specifications for your emails and also ideal newsletter ..read more

Swift Digital's Ryan Harris presents Government Case Studies Webinar Swift Digital’s Government Communications Specialist, Ryan Harris, will be holding a webinar on Case Studies of Exceptional Customer Experience in the Australian Government. Register Now -> Free Webinar 5th September   Ryan will be going into more detail on how government organisations can harness the power of marketing automation to deliver exceptional customer experiences. Our Australian Government Specialist Ryan has a wealth of experience working and strategising with government agencies and sta ..read more