Did you know that after July 2023, your Universal Analytics property will no longer process new hits, and would eventually be inaccessible? With less than a year (a bit longer for 360 properties) left before it gets replaced, digital marketers need to get used to the new Google Analytics 4 as soon as possible to not be taken aback by this change. Google Analytics 4 is Google’s newest tracking tool. It’s a completely new and separate system, rather than an upgrade to Universal Analytics. Whether you’re experienced or new to using Google’s analytics service, you should start with learning the ba ..read more

SEO tools come in all shapes and sizes, varying from free to use to one-off payments or subscriptions, and are designed to help digital marketers troubleshoot common SEO related scenarios. Some tools have been around for many years now; others are over a decade old, which shows how useful they are to the SEO community – and new tools are being developed every month as technology advances in the industry.  One area where we see some of the biggest advancements is in the browser extension scene. Web browsers like Chrome are constantly improving their general functionality, allowing 3rd part ..read more

The importance of keyword research in search engine optimisation is a topic that has been discussed for many years. It’s now more important than ever as search engines are becoming smarter and have the ability to filter out content they don’t see fit for their users. This means that if you want your content to be found by people who are looking for it, you’ll need to make sure that you’re using keywords in your writing and on your site that will help it rank higher. You’ve probably heard some of this information before, but now you can see what the future holds! In this article, we will discus ..read more

Whether you are planning a website launch or a redesign, focusing on increasing your web presence or search engine rankings, understanding the relation between SEO and web development is a prerequisite to maximising your website’s performance. Even more so, with a paradigm change on the horizon – driven by Google’s mobile-first index and core web vitals updates – search engine optimisation and web development are playing a central role in positioning your sites in the first search engines listings. However you choose to look at it, web development, design and SEO are the foundation of any busi ..read more

As we are emerging from Covid-19 lockdown, with the UK’s economy slowly opening up all sectors, the marketing landscape presents a mix of opportunities and challenges. With a significant amount of shops disappearing from the high streets, the established and the newcomers are not only competing against each other to win market share in their local area, but also struggling with the business disruptions caused by the success of online delivery companies, such as Amazon. Did you know that 97% of consumers search on Google to discover a local business? Google is the homepage for all local busines ..read more

Compare Managed Hosting Managed hosting is a term applied to VPS and dedicated servers where the host takes care of the day-to-day running of your server. So they keep its software updated, optimize its performance, and generally make sure there are few problems and fix those that come up. The best managed web hosting plans provide 100% uptime, 24/7 monitoring, and advanced security. You will also want a secure and state-of-the-art datacenter for your server. Here are the 5 best hosts for managed hosting, according to expert analysis: 1. SiteGround – Overall top choice by our users and 99.99 ..read more

The internet has taken marketing to a whole new level. Different brands are now considering the impact that an efficient website plays on financial success. The convenience of sharing content through the web is this: people can search through your products and services without having to visit a physical location. It showcases everything you have to offer. A well-built website can really take a brand from adequate to excellent. This article focuses on how we design our websites through the collaboration of our different teams. Teamwork Is Involved Our web creations come from the collaboration o ..read more

For some clients, there is an ongoing tension between SEO and PPC when planning a search strategy and splitting the digital marketing budgets. But in reality, paid and organic channels are more connected than they appear to be as both aspire to attain the same goals: gaining more visibility in SERP, improving targeted traffic, driving conversions. That’s why an integrated approach is better than choosing one over the other. Sharing key insights, PPC and SEO practitioners can help optimise the overall marketing budget, support both paid and organic search strategies, and win top SERP real estat ..read more

If this is your first time visiting our site, you should know that (among other things) we handle Search Engine Optimisation in London. It’s referenced in plenty of articles. It’s talked about on social media. It’s mentioned during conference calls. We’re talking about dwell time. But what is dwell time? Dwell time is a metric worth considering. It’s the amount of time that a user spends on a webpage before returning to the search engine results pages. Among members of the SEO community, there seems to be a lot of mystery centered around dwell time. This metric is an important one. It’s b ..read more

Google is easily considered the most popular search engine in the world. Do you have a question? Just Google it. Do you want to find the closest coffee shop? Just Google it. But have you ever been curious about the searching trends that other users are involved in? There’s a way of gaining access to this valuable information. It’s time to introduce Google Trends. It’s a resource that had its beginnings in 2006. Trends allows you to gain insight into how people use Google’s search feature. This resource started out a bit slow. The data was only updated sporadically. But nowadays, Google Trends ..read more