Huge boost to UK supply chain as National Grid launches the Great Grid Partnership with seven new industry partners, all united in the drive to deliver The Great Grid Upgrade
Ethical Marketing News
by Stuart Mitchell
11h ago
In a major boost to the UK supply chain, National Grid has launched the Great Grid Partnership. The company, which sits at the heart of the UK energy transition, has named the seven partners who will support the delivery of an initial nine Accelerated Strategic Transmission Investment (ASTI) projects. The ASTI projects form a key part of The Great Grid Upgrade, which is building the significant new electricity network infrastructure required to reduce the UK’s reliance on fossil fuels by connecting 50GW of offshore wind by 2030.   This new ‘enterprise model’ is a collaborative pa ..read more
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Digital Poverty Alliance and Barratt Homes launch Tech4Youth to bridge the digital divide in North West Leicestershire
Ethical Marketing News
by Stuart Mitchell
13h ago
The Digital Poverty Alliance (DPA) has launched Tech4Youth, a pioneering initiative aimed at addressing digital exclusion among young people in North West Leicestershire. The scheme has been launched alongside the Barratt Foundation and Barratt Homes plc to provide essential devices, connectivity, and digital literacy workshops to 90 young people between the ages of 11 and 19. Members of the IT team at Barratt Homes plc are using their volunteering days to support the Tech4Youth project, and offer small group and one-to-one support and guidance to equip participants with the necessary skills t ..read more
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Cities are key to a climate-resilient Europe, stronger adaptation targets can boost progress
Ethical Marketing News
by Stuart Mitchell
20h ago
Most Europeans live in urban areas and cities play a key role in protecting citizens and improving the resilience of European societies against the increasing impacts of climate change. The European Environment Agency’s report, published today, takes stock of urban adaptation in Europe, showcasing what actions cities are taking in response to increasing climate risks, and what is already working. The EEA report ‘Urban adaptation in Europe’ highlights the urgent need to adapt European cities to climate change and provides an overview of actions they are taking. The report provides a rich so ..read more
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The Midcounties Co-operative Celebrates Partnership With Big Solar Co-op
Ethical Marketing News
by Stuart Mitchell
20h ago
The Midcounties Co-operative, one of the UK’s largest independent co-operatives, has announced a major new partnership with Big Solar Co-op as it continues to make significant steps towards a more sustainable future. The partnership will see the installation of solar panels across 29 Midcounties Co-operative food, travel, Childcare and Head Office sites, providing sufficient renewable electricity to meet around 5% of the Society’s electricity needs. The generation of renewable electricity will also prevent 290 tonnes of CO2 emissions from entering the atmosphere each year, supporting the Socie ..read more
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Logo Design Contest Launched to Revamp ‘IRENA Youth’ Branding
Ethical Marketing News
by Stuart Mitchell
22h ago
Since 2018, IRENA has been at the forefront of youth empowerment in the energy transition space, supporting young people globally to contribute effectively towards a renewables-based energy future. To demonstrate its commitment to close collaboration with youth and strengthen young people’s ownership and involvement in IRENA’s youth initiatives, the Agency is inviting young creative minds to help reshape the ‘IRENA Youth’ brand through a logo design contest. The contest offers young creators with a chance to express their creativity and incorporate their identity into the new ‘IRENA Youth’ br ..read more
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Rwanda launches ambulance communication system that could save many lives
Ethical Marketing News
by Stuart Mitchell
22h ago
Ambulance crews in Rwanda’s capital city could save more lives with the launch of a unique electronic system that could speed hospital transfers – reducing the likelihood of people dying unnecessarily from injuries caused by road traffic crashes, accidents, or violence, as well as other emergency condition. The system is potentially revolutionary in low-resourced settings, such as countries in the Global South – using a single software system to enable faster location of the patient, guidelines-based assessment of their condition, and selecting the nearest facility that can treat their conditi ..read more
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Better Cotton, in collaboration with African Export-Import Bank, joins WTO and FIFA efforts to scale more sustainable cotton production in Africa
Ethical Marketing News
by Stuart Mitchell
23h ago
Better Cotton, the world’s largest cotton sustainability initiative, is to conduct sustainability mapping and assessments in West and Central Africa to enhance its understanding of the needs of smallholder farmers in the region and identify context-specific interventions. Funded by the African Export-Import Bank (Afreximbank), these assessments will inform ways in which targeted support can aid the production of more sustainable and regenerative cotton across Better Cotton’s programmes in Mali and Côte d’Ivoire – which engage a combined 200,000 farmers and farm workers. This collaboration betw ..read more
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The Amazon Rainforest ‘Tops’ Forbes Brazil’s Billionaires
Ethical Marketing News
by Stuart Mitchell
1d ago
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes Brazil’s billionaire list featuring the Amazon Rainforest declared the richest entity in the world went live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” was released on May 10. The Amazon Rainforest tops Forbes Brazil’s renowned list of the world’s billionaires with a staggering valuation of $317 billi ..read more
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The Ad Council Appoints 23 New Members to Its Board of Directors
Ethical Marketing News
by Stuart Mitchell
2d ago
The Ad Council, America’s leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 23 new members to its Board of Directors. Chaired by Diego Scotti, EVP & General Manager of Consumer Group and Global Marketing & Communications at PayPal, the nonprofit’s Board also elevated Kim Kelleher, Chief Commercial Officer of AMC Networks, to the role of Secretary. The Ad Council’s Board of Directors is made up of a prestigious group of 145 leaders and senior marketing, media, and business executives who provide ex ..read more
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Casey House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system
Ethical Marketing News
by Stuart Mitchell
2d ago
Casey House – a hospital unlike any other providing care to those living with and at risk of HIV – today announces the launch of its latest advocacy campaign, Stigmavir. This initiative aims to reach health care practitioners and introduces a ‘fictitious’ anti-viral drug named Stigmavir, designed to treat HIV stigma. Stigma in health care is harming people living with HIV, with one in five people living with HIV being denied. The campaign includes an upbeat musical public service announcement (PSA), set to a musical adaptation of the iconic song “I Will Survive” with rights provided by Gloria ..read more
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