Myntra, a leading e-commerce platform for fashion, beauty, and lifestyle under the Flipkart Group, has chosen actor Shah Rukh Khan as its brand ambassador. He will be participating in the ‘Trend IRL’ campaign for Myntra, supporting it as the go-to platform for the newest fashion trends. This relationship aims to strengthen Myntra’s position in the […] The post Myntra enlists Shah Rukh Khan as brand ambassador appeared first on Apparel Resources ..read more

In FY ’24, the platform attained a Gross Merchandise Value (GMV) surpassing US $ 400 million. As per their annual report, Nykaa Fashion presently commands a 20 per cent share in the premium women’s online market. In the matching fiscal year, orders increased by 44 per cent to attain 7 million, with an aimed compound […] The post Nykaa Fashion to achieve threefold revenue increase in 3 years appeared first on Apparel Resources ..read more

In May 2024, Indian textile exports increased by 9.59 per cent over the previous year, despite poor economic conditions in important markets like the US, the EU, and West Asian countries. In the same time frame, there was a 9.84 per cent increase in Indian garment exports. According to the CITI data, overall textile and […] The post Indian textile exports surge by 9.59 per cent in May appeared first on Apparel Resources ..read more

Yoox Net-a-Porter (YNAP), an online retailer of luxury fashion, is rumoured to be closing its doors in China in order to focus more of its efforts on areas that it believes will yield higher profits. A representative for Richemont, the parent company of the retailer, confirmed the decision, saying that it was part of a […] The post Yoox Net-a-Porter to reportedly shutter China operations appeared first on Apparel Resources ..read more

Retailers are reporting a startling aftershock from the trend in which consumers now demand smaller apparel as weight loss medications like Ozempic and Wegovy gain traction in the US and aid in drastic weight loss. Reports state that 15.5 million Americans, or around 6 per cent of the total population, have experimented with weight loss […] The post Clothing retailers see surprising trend due to weight loss drugs like Ozempic appeared first on Apparel Resources ..read more

Less than two months after Express Inc. filed for bankruptcy, a court document revealed that Phoenix Retail, a new online retailing business, would buy the majority of the garment retailer’s assets. A Delaware bankruptcy court approved Phoenix, a joint venture between mall owners Simon Property Group and equity investor WHP Global, to purchase the majority […] The post Apparel retailer Express Inc’s bankruptcy buyout gets court approval appeared first on Apparel Resources ..read more

Marsha Smith, a 20-year Ikea Group employee, has been recruited to the position of shops director, West by British department giant Marks & Spencer. Smith posted a personal story about her connection to Marks & Spencer along with the news of her new role on LinkedIn. She said that the store’s “gorgeous range” and experience […] The post Marks & Spencer appoints former Ikea retail head as stores director, West appeared first on Apparel Resources ..read more

In the fiscal year 2024-25, the Ministry of Textiles is planning to add nearly 50 lakh more people to the industry and Bihar will also play a big role in the same, said Union Minister Giriraj Singh. He continued by saying that after agriculture, the textile industry is the second-largest employer in the country with […] The post Ministry of Textiles to connect 50 lakh people with textile industry, says Giriraj Singh appeared first on Apparel Resources ..read more

US-based denim and casual wear brand Levi’s has unveiled its largest mall store globally in Delhi, spanning an impressive 9,000 square feet. “Super thrilled and elated to announce the launch of Levi’s Icon store at Pacific Mall, Tagore Garden, New Delhi,” announced Levi Strauss & Co’s head of business development Abhinav Agarwal on Linkedin. “Spanning over […] The post Levi’s opens its largest store in India with a 9,000-square-foot outlet in Delhi appeared first on Apparel Resources ..read more

Reliance Retail’s value fashion and lifestyle chain, Smart Bazaar, has opened its first brick-and-mortar store in Cherukupalli. This multi-brand outlet strengthens the business’s retail footprint in Andhra Pradesh, launching with a variety of offers for local shoppers. “India’s largest savings bazaar is here,” announced Smart Bazaar on Facebook. “Smart Bazaar is now open at Boorlamma […] The post Reliance’s Smart Bazaar opens its first outlet in Cherukupalli appeared first on Apparel Resources ..read more