In the Philippines, social media isn’t just a pastime—it’s a way of life. With an incredibly tech-savvy population, the country boasts a staggering 86.75 million social media users as of January 2024, making up 73.4% of the total population. These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. Further highlighting this digital immersion, Statista reports that internet users in the Philippines spent an average of 8.52 hours online per day during the third quarter of 2023. Out of this, a significant portion—3.34 hours daily—was dedicated solely to social ..read more

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.  Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters. From adjusting your creative appr ..read more

Live streaming has taken the Philippines by storm! What began as a niche interest has rapidly evolved into a mainstream online trend, with an increasing number of Filipino viewers from all walks of life engaging with streamers on Facebook, TikTok, Twitch, Instagram, and other popular streaming platforms. Game streamers in the Philippines appeal to Filipinos the most. Recent statistics report that gamers drive 20.8% of live streaming viewership and could generate ₱6.871 billion ($116 million) in 2024, making game streaming a highly profitable segment. Other live streaming formats, like live sel ..read more

Every business aims to effectively engage customers and increase sales. The natural instinct might be to shout your products from every rooftop, every social media channel, and every blinking billboard. However, people don’t always respond to straightforward pitches.  Enter storytelling marketing. Famed psychologist Jerome Bruner tells us the human mind is 22 times more likely to remember facts presented within a story. Imagine weaving your brand and products into a captivating narrative, one that resonates with your audience on an emotional level. But crafting a compelling story isn’t al ..read more

Remember those polls you had fun answering on Instagram? Or when you saw behind-the-scenes footage of your favorite brand’s photoshoot? You may not notice, but these bits of information are ephemeral content. The great thing about them is they work like a charm at reeling in customers and keeping audiences hooked. Ads on Instagram Stories have the potential to reach over 500 million individuals, given that half a billion users tune into Instagram Stories every day. Quite impressive, isn’t it? In a world of short attention spans, ephemeral content swoops in, grabbing attention and disappea ..read more

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x to 3x faster. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention, which nurtures existing ones.  This is where you’d want to extend CRM use rather than keep it to store customer data. Instead, strategically use it to retain valuable customers and minimize costly churn. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with ..read more

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand. Although the country is known as the prime human capital for outsourcing IT, customer service, and virtual assistants, Filipino content writers stand just as strong. If you’re looking to hire a cont ..read more

Unless you’ve been severely out of the loop, you’ve probably heard of TikTok. The social media platform’s impact is undeniable, with nearly a billion active users worldwide. TikTok has revolutionized content creation, shaping trends, fostering creativity, and engaging diverse audiences around the globe. Introduced in the Philippines in 2017, it quickly became a vibrant hub for creators and users alike. Today, the Philippines boasts a thriving TikTok community with millions of active users. Notable Filipino creators like Niana Guerrero and Sassa Gurl have even garnered immense followings. Read ..read more

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. What once began as a hobby for many now blossoms into a lucrative career path. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.  According to recent statistics, more than half (55.6%) of online Filipinos watch vlogs every day, which ranks the Philippines at the top spot as the country with the highest vlog consumption ..read more

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. Whether you plan to jumpstart or boost your company’s online success, adding an SEO specialist to your team can be a game changer. This comprehensive guide discusses the qualifications and hiring process t ..read more