What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party data. Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their c ..read more

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “batch and blast” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. But with dynamic email content, you can create a relevant and timely experience they’ll remember (for all the right reasons). In an era where privacy and ..read more

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever.  To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. This is crucial as women’s sports are growing rapidly worldwide, with Deloitte pr ..read more

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find?  Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge.  What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools. Read up on the latest trends today in our new State of Marketing report. Find out now Key takeaways from our new State of Marketing report Successful AI implementation le ..read more

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The IT team credits this increase to human-centered design. “We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It was a true partnership that created shared trust and helped improve app adoption.”  Here’s what the Fordham Student Success Hub app looks like today: Seamless navigation contributes to high app adoption of the Fordham Student Success Hub. Students and advisors previously resorted ..read more

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need. Our research has found that marketers estimate AI will save them an average of five hours a week. However, nearly 40% of marketers say they do ..read more

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was still a player in the mailbox provider game. And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted.  Things have changed a lot with email engag ..read more

Every line of business is competitive, but in sports the line of business literally is competition. However, winning isn’t only about putting great players on the field. It’s also about building passion for the team and sport. This is why great sports marketing is crucial for connecting with new fans, understanding what existing fans want, delivering the content they need when they need it, and getting them to engage. Does that sound familiar? Sports marketing has adapted to the same changing technology and customer expectations as in other industries. Though in some ways, the expectations ar ..read more

What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world today belongs to Generation Z, but tomorrow is coming fast — and it belongs to Generation Alpha.  Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to conne ..read more

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? It’s no secret that people are inundated with countless messages and offers daily. Marketers have to find a way to capture attention and build genuine interest in their products and services. According to our research, chief marketing officers (CMOs) cite ..read more