This article is based on Dave Prager’s presentation at #GTM23 in San Diego, hosted by our sister community Go-to-Market Alliance. Great news: You’ve cracked the perfect positioning for your product!  Don’t break out the champagne just yet, though. Now it’s time for the real challenge: selling that brilliant idea to the very people who can make or break its success.  But don’t worry – I’m here to help. I’ll share my battle-tested framework for aligning executives, rallying cross-functional partners, and turning key decision-makers into champions for your vision. Let’s dive in. How no ..read more

Marta Ballester Zuriaga is an International-experienced Product Marketing Manager and a thriving entrepreneur with 7+ years of experience in the marketing field. We spoke with her about her experience as a Pro+ member, including:  How she found out about the Pro+ membership What her motivation was for joining What she’s enjoyed most since joining What types of presentations she has found the most interesting What types of resources have been the most helpful How this membership has helped her to network How it has impacted her professional growth How it has helped her overcome a profess ..read more

In the relentless pursuit of product success, one discipline stands apart - product marketing. The State of Product Marketing 2024 report is your indispensable blueprint for ascending to the highest echelons of the industry.  Already an Insider member? Get the report (no form-filling required ?) here. Why download this report? Through a blend of qualitative anecdotes and quantitative data, we're bringing you the voices of those who live and breathe product marketing.  From the passionate Associate Product Marketing Managers eager to make their mark to the visionary VPs of Product M ..read more

Are you constantly racking your brain for the best way to generate leads for your brand? Finding it tough to convert your website traffic into potential customers? If you answered "yes" to either of those questions, then you've come to the right place. There are several tactics you can use to spark consumer interest in your products and services – and turn those casual visitors into promising leads.  So, let's dive into five of the most effective website lead-generation tips. Let your website speak for itself Understanding customers’ needs and present your product as the solution Hit th ..read more

We recently sat down for a chat with Samantha Caviness, Senior Product Marketer at Rocket Mortgage, who recently earned credentials from Product Marketing Alliance (PMA). These were Product Marketing Certified: Core (PMMC), and some of our Masters certifications. Samantha got into marketing because she has a passion for getting the right solutions in front of people when they need them most. She loves helping brands and companies solve customer problems through smart marketing strategies. In her work, Samantha strives to deeply understand the core issues keeping customers up at night so she c ..read more

Product-market fit (PMF) is a critical milestone for any startup, marking the moment when a product meets the needs of its target market effectively.  While founders traditionally lead the charge towards PMF, there's a growing conversation about the potential role of product marketers (PMMs) in this early-stage process.  This article explores various perspectives from industry experts on whether PMMs should be more involved in the journey to product-market fit and the value they can bring. The traditional view of product market fit Challenging the status quo Balancing founder-led a ..read more

Surveys are an important avenue for marketers to know about their customers. But often, companies sell products globally and this makes the process of understanding their customers complicated. As someone who has conducted a survey simultaneously in over 10 countries, I know how complex such surveys can be.  So, what are the things you should know when running a multi-country user survey? While there are a number of important factors to consider, product marketers will want to keep a few of those top of mind.  In this article, let’s explore the important ones in detail: Deciding wh ..read more

This article is based on Kip Yego’s talk at the Product Marketing Summit in Austin. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard. To say generative AI has been a hot topic of late is an understatement.  I'm sure you’ve had tons of conversations about it with friends and colleagues alike. The question isn’t “Are you doing anything with generative AI?” but rather “What are you doing with generative AI?” So, let's dive into how this revolutionary technology is reshaping the landscape for product marketers. In ..read more

In this episode, Collin sits down with the 'Queen of Product-Led Growth' herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.  This episode is now available on YouTube! Key takeaways Madison's journey in product marketing and how she approached it The importance of focusing on the overall value proposition rather than just features when positioning a product to be #1 Common mistakes made by go-to-market (GTM) teams in customer segmentation Definitio ..read more

Imagine shaping your product marketing strategies based on the inner workings of your audience's minds. Our latest eBook is here to help you do just that. Why you need this eBook: ? Craft irresistible marketing strategies that connect with your audience ? Gain a competitive edge with underused tactics ?️ Access real-world examples and actionable strategies Here’s a taste of what you’ll learn: The core principles of consumer psychology Practical examples and strategies to implement right away How to harness FOMO, loss aversion, and reciprocity to drive engagement Get your eBook now Want to ..read more