Stories captivate audiences. Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public. Storytelling is a powerful tool to establish these connections. It humanizes ..read more

The conversation surrounding mental health has undergone a significant transformation in recent years. No longer confined to the shadows, discussions about mental well-being have entered the mainstream, gaining recognition as a crucial aspect of overall health. Observed during May each year, Mental Health Awareness Month serves as a focal point for these discussions, but the importance of mental health must extend far beyond a single month. As integral parts of society, companies possess the power and responsibility to spotlight mental well-being every day of the year. The awareness this month ..read more

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. GAAD aims to get people talking, thinking, and learning about digital accessibility and inclusion — and the more than one billion people with disabilities/impairments. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice ..read more

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting. At the same time, measurement is one of the most challenging parts of PR and communications. With the rise of, and easy access to, artificial intelligence, it’s easier than ever to measure — but not everything needs to be ..read more

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our takes on them. Feel free to offer feedback or add your comments! What an eventful month it’s been! From heated controversies in women’s college basketball and the NBA to attention-getting programs by brands celebrating the eclipse, these past few weeks have certainly been interesting! Navigating the storm. Kim Mulkey’s lesson in PR strategy. NBA’s hard line and the lifetime ban that’s raising gambling awareness. Cosmic chip collaboration ..read more

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our takes on them. Feel free to offer feedback or add your comments! What an eventful month it’s been! From heated controversies in women’s college basketball and the NBA to attention-getting programs by brands celebrating the eclipse, these past few weeks have certainly been interesting! Navigating the storm. Kim Mulkey’s lesson in PR strategy. NBA’s hard line and the lifetime ban that’s raising gambling awareness. Cosmic chip collaboration ..read more

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more cha ..read more

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Why? Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Imagine having a tool at your disposal that not only spreads your message far and wi ..read more

As PR pros, we’re all about crafting captivating content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. But established news outlets still hold immense power. They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts. Intrigued? We dug into some of the latest research to uncover seven compelling reasons traditional media ..read more

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our own takes on them. Feel free to offer feedback or add your comments! The Royal Blunder A photo of Kate Middleton, shared by Kensington Palace and later exposed as edited, sparked a PR crisis for the royals. There has been no shortage of news this month about “Kategate” – the royal photo faux pas. Here are just some of the headlines: Princess Catherine apologizes after doctored photo is removed from wire services (PR Daily), Kate Middleton ..read more