The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall. Contact Us •  Links to today’s stories ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free ver ..read more

What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business. Contact Us •  Links to today’s stories ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ..read more

It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.  Contact Us •  Links to today’s stories ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free ve ..read more

It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time? We have extensive coverage today in this special episode.  Contact Us •  Links to today’s stories ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science i ..read more

Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces. Contact Us •  Links to today’s stories  ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio ch ..read more

Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.   Links to all of today’s stories here ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science ..read more

The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell.   Links to all of today’s stories here ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing scienc ..read more

Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM!  ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only mon ..read more

JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn   ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us Links to all of today’s stories here Our Sponsors:  Check out Dynadot: https://dynadot.com/marketing  Check out Miro: https://miro.com/PODCAST  GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to st ..read more

Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.   JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn ? Get our free daily newsletter ? Advertising: Reach Thousands of Marketing Decision-Makers ? Follow us on social media or contact us Links to all of today’s storie ..read more