Consumers are willing to pay more for eco-responsible packaging. Some brands have understood this and are manipulating you to boost their margins. This is what we call greenwashing. Here’s the proof with a hyper-popular product: Nesquik. If you’ve had enough of being taken for a ride, do something about it. Share this article on social networks. Contact IntoTheMinds marketing research agency While shopping a few weeks ago, I noticed an anomaly on the shelves. The eco-responsible version of an ultra-popular product (Nesquik) was more expensive than the normal version (see photo below ..read more

Consumers are willing to pay more for eco-responsible packaging. Some brands have understood this and are manipulating you to boost their margins. This is what we call greenwashing. Here’s the proof with a hyper-popular product: Nesquik. If you’ve had enough of being taken for a ride, do something about it. Share this article on social networks. Contact IntoTheMinds marketing research agency While shopping a few weeks ago, I noticed an anomaly on the shelves. The eco-responsible version of an ultra-popular product (Nesquik) was more expensive than the normal version (see photo below ..read more

Over the past few years, lead-generation proposals have invaded our inboxes. They promise to supply you with prospects all year round, thanks to automated prospecting by email or LinkedIn. Then, it’s up to you to convert them. I’ve talked to these lead sellers and even tried out the services of one of them. I’ve also talked to customers to understand the results that can be expected. These lead generation approaches should be avoided in most cases, as they represent a risk. I explain everything in this article. If you only have 30 seconds The lead generation methods that h ..read more

I went to Vivatech for the first time in 2023 and learned a lot about being super-efficient. On the eve of the opening of Vivatech 2024, here are my tips for getting the most out of the show and optimizing your chances of doing business. Vivatech survival guide Use the mobile app to establish contacts in advance List in advance the stands you want to visit and the people you want to meet. Make a map to place the stands you want to visit and find the shortest route. Come to the show with your sandwich and a bottle of water. You’ll save time and money by not having to queue up at the stand ..read more

Following on from my article on the worst data visualizations, today I’d like to introduce an essential principle for successful data visualization: the Gestalt principle. The 8 laws of Gestalt explain how the human brain perceives visual elements and can make certain interpretation errors. Understanding the 8 laws of Gestalt will enable you to create “DataViz” that are more effective and more faithful to the reality of your data. If you’d like to delve deeper into the subject, look at my guide to data visualization. Contact the market research agency IntoTheMinds There are ..read more

LinkedIn has become an essential strategic tool, and every marketing manager needs to be on it. However, my research on 520 marketing managers in Europe shows that these professionals are far from being examples. In the end, they could be more active, their networks are mostly limited in size, and they don’t stand out from the rest of the LinkedIn membership. This research echoes the one I devoted to “growth managers” and completes my research on virality on LinkedIn. Contact IntoTheMinds Marketing Research Agency Key figures 23% of marketing managers have fewer than ..read more

Are generative AI detectors reliable? Since the invasion of the Internet by content produced by generative AIs (ChatGPT in particular), detecting this type of content has become a priority. In its latest search engine update, Google announced that it would penalize low-quality content. So, I tested 11 free generative AI detection tools to find the most reliable. As you’ll see in this article, the results are far from homogeneous and often very disappointing. Contact IntoTheMinds, Marketing Research Agency Content written by generative AIs has become the bane of the Internet, pro ..read more

Cloud computing is all the rage. Companies of all sizes now run their software on infrastructures (AWS, Azure, Google Cloud) to which they lease computing capacity. All these companies have no financial interest in saving you computing time because they’d lose money in the process. In this article, I examine energy-efficient software and explain why eco-programming is also good for your wallet. Contact the research agency IntoTheMinds If you have software running in the Cloud, you may one day find yourself with an unpleasant surprise. You’re not immune to an explosion in yo ..read more

If you are conducting a survey, scales will help you measure variables. A scale is a way of measuring the response to a question. There are 2 families of scales in use: multi-item and single-item. Multi-item scales comprise several questions or items assessing various aspects of the same construct. Single-item scales measure a construct with a single question or item. The choice between these scales affects the research results’ precision, reliability, and applicability. I propose comparing these two scales along 8 important dimensions in this article. Contact IntoTheMinds ..read more

Opinion surveys are indispensable tools in market research. To obtain reliable results, you need to avoid 4 types of statistical error. In this article, I explain each error in detail: coverage, sampling, non-response, and measurement errors. If you have any questions, please post them in the comments. And, of course, if you would like us to conduct a survey, don’t hesitate to contact IntoTheMinds. Contact the IntoTheMinds research agency Coverage errors Coverage errors occur when your target population is not fully represented in the survey. This is an important ..read more