Introduction to Future-Ready Branding Welcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs. What is a Future-Ready Brand? Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological an ..read more

Welcome to Episode 27 of the Website Mastery Podcast! Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us! Personal Branding: To Change Your Domain or Not? Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how ..read more

Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators. ? Segment Breakdown: You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging. Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and ..read more

? Episode Overview: Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs. ? Episode Highlights: Welcome & Introduction Hosts: Jonny Ross & Pascal Fintoni Focus: Enhancing your website's impact and pride in your digital presence. You Ask, We Answer Topic: Do social media platforms penalize links to external websites? Insight: Jonny and Pascal debunk myths and discuss strategies to use social ..read more

Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence! ?️ Segments Overview: You Ask, We Answer: The Big Question: Should you share your fees and prices on your website? The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services withou ..read more

In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationshi ..read more

Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website. In This Episode: Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learne ..read more

Hosts: Jonny Ross and Pascal Fintoni Segment 1: You Ask, We Answer Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation. Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces. Segment 2: Website Stories Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal. Insi ..read more

Host: Jonny Ross Guest: Karen Yankovich Episode Overview: In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world. Key Topics Discussed: Why Focus on Women Over 40: Understanding the need for distinct strategies for women over 40 in digital marketing and p ..read more

Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year. Segments: Creating a Meaningful Website Action Plan for 2024 Jonny and Pascal discuss the importance of a structured and inspiring website action plan. Key focus areas include platform usability, S ..read more