Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it. This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training."  Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options. On the other hand, semi private training offers customized workouts that are tail ..read more

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit.  But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years). Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly chase the next sale and it feels like trying to fill a bucket with a hole in the bottom.&nb ..read more

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services.  Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create pr ..read more

In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved from a small meeting in 2019 to a major event in the fitness industry, offering workshops, keynote speeches, and networking opportunities. The Growth Summit is scheduled for September 5-7 at the Swissotel in Chicago. It is designed to provide gym owne ..read more

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit.  Simply put, change naturally brings unrest because clients love routine just as much as you do. So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated.  Take price increases, for example – data s ..read more

Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting.  For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar? However, what seems like a good idea in desperate moments, probably goes against your gym’s values or long-term vision. Plus, what about the loyal ..read more

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes? Of course, you have. But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground. That’s exactly what Tim and Randy dive into in this episode as they discuss "perfection paralysis" — a common trap for many gym owners. They break down the psychology of ..read more

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart.  That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner. If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen. Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by ..read more

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust? They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money. And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is. In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that ..read more

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it? Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common. People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway.  Calm down, you’ve done your job we ..read more