Are you wondering how to balance your photography business with your family plans and demands this summer?    The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!    So I rounded up six ways to make this summer season COUNT for your photography business!    I’m talking about things like:     Reverse engineering your photography business goals  The 3 phases you need to focus on to be sur ..read more

Have you ever felt like throwing in the towel on your photography career?     Maybe you’re struggling with:    Feeling like you’ve tried everything and still not finding right-fit clients Working all hours of the day and losing the time freedom you set out to create Being endlessly busy but unable to outsource or hire an employee   My guest today, Angela Hopper Lee, was in the same boat.    Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her b ..read more

Have you ever wondered if you’re ready to start CHARGING for your photography?    Maybe it feels too good to be true that you could make money doing something you love…    Or maybe you worry that you’re not good enough to start making money…     In this episode, I share eight ways to tell if you’re ready to start charging for your photography.    I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).    When I was deciding to charge ..read more

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.    She also gives us the full story of how she landed her first paying client… who went on to order $17 ..read more

Did you know about the tax benefits you have access to if you have a business? It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business, I’ve got you covered. In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions. So grab a cup of your favorite bevera ..read more

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.” Before going Boutique, his average sale was only $345! His first Boutique order was $3006!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:  https://photographybusinessinstitute.com/podcast/episode-204 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to str ..read more

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That’s Go Boutique Live.   I just finished the 2024 live event and can’t wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It’s full of golden nuggets!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episo ..read more

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.    (And bring home enough income to make her husband’s eyes pop out of his head!)   Need a reminder that FATE takes ACTION (and you can do it ALL)?   Pop in your earbuds and hit play on this episode of the Worth Every Penny Podcast now!    RES ..read more

Knowing yourself is key to …. well, everything!    Whether it’s living a good life, building a great relationship, or running a business…   Knowing your natural strengths is KEY!    One of the best ways I’ve ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.    I won’t even look at a resume until I see their results!    (And compare them with my own)   Pop in your earbuds, and I’ll tell you all about it!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/pod ..read more

When you get paid to do something you’re naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.   If that’s been you, and you’re looking for a life that FITS you instead of OWNS you, I’ve got something to share with you today.    The key to building a life you love starts with finding out your hidden talents.    You know, those things you’re natura ..read more