COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign.  Show Notes  Connect With: Daniel Schotland: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and Cal ..read more

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. Show Notes  Connect With: Daniel Schotland: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Pol ..read more

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more. Show Notes  Connect With: Cort Irish: Website // LinkedIn The MarTech Podcast:  // LinkedIn&n ..read more

VP, Product Marketing at Movable Ink, Anjali Yakkudi, discusses the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali delves into taking advantage of the excitement of artificial intelligence, but not getting caught up in the hype, how artificial intelligence gives value to customers within the product, and a host of other interesting topics. Show Notes Connect With:  Anjali Yakkudi: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website  ..read more

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing. Connect With:  Christian Ashlock: Website // LinkedIn The MarTech Podcast:   ..read more

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling. Connect With:  Christian Ashlock: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website //&nb ..read more

President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates. Connect With:  Mike Gunderson: Website // LinkedIn The MarTech Podcast:  ..read more

President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building. Connect With:  Mike Gunderson: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website  ..read more

EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhancing customer insights and targeting capabilities? Connect With:  Christian Ward: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ..read more

EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world Connect With:  Christian Ward: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter ..read more