OpenAI unveils new chat PR blunder: Starbucks blames customers  Bumble blunders with anti-celibacy ad Social media updates to watch 60-second close: Reaching peaks and avoiding PR pitfalls ..read more

Harnessing the psychology of social validation.   Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes.   In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available.  ..read more

The press release will need a compelling narrative to secure valuable press attention.   You did it — your hard work has paid off and your company won a prestigious award! This recognition is an accomplishment worth celebrating, and with some strategic planning you can use the company’s achievement to generate significant buzz and boost reputation. The press release is a powerful tool to achieve this.   Follow these seven tips to craft a compelling press release that will make news outlets excited to cover your achievement.  ..read more

Use these strategies to slice, dice, and personalize your company’s media segments.   Pitching journalists can seem chance-oriented, like throwing spaghetti against a wall to see what sticks. To boost your opportunity for success, you need an organized system for keeping track of media contacts and targeting pitches. The key is to segment your lists into smaller groups with shared interests. Here are smart ways to slice and dice your lists for better pitching results ..read more

Here are the key takeaways, tips, and trends from analyzing media pitches to improve your company’s outreach.   An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success.  ..read more

Industry professionals should stop using these two words interchangeably.   A “communications strategy” or a “communication strategy.”  Your company’s “corporate communications department” or “corporate communication department.”    It’s all the same, isn’t it? Not exactly ..read more

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.    As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.   AI can assist PR agencies in several ways, from improving media monitoring to creating more targeted campaigns. Let’s explore six ways PR agen ..read more

Consider these best practices and industry examples to weave newsjacking into your PR strategy.   If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.   Here are a few angles to begin identifying newsjacking opportunities.  ..read more

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective ..read more

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media.   The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.    A Propel media barometer report details what pitches reporters are responding to, what gets left unread, the best days to pitch, and more supported with indust ..read more