An IT firm from Kansas City subscribed to Pronto Marketing’s fully managed SEO service in order to improve their search engine ranking and attract more leads through a well-coordinated link-building campaign. Background Complete Technology Services caters mainly to small and medium sized firms and provides a ‘complete’ offering of hardware, software and IT services. Campaign Objective: Boost Online Visibility with a Strong SEO Foundation Complete Technology approached Pronto Marketing to improve their rankings and increase their search visibility in their target areas in selected cities in ..read more

If your website is outdated, poorly designed, or hard to use, you’re missing out on the opportunity to connect with those customers and tell your story. In today’s digital age, your website is the hub of your business. It’s where potential customers go to learn about what you do, how you do it, and why you do it.  At Pronto Marketing, we believe that every business has a unique story to tell, and your own website should be the platform for telling that story. That’s why we’ve created this step-by-step guide to help you build a solid business case for a new company website.  In the ..read more

Is your business website a little uninspiring? Animation can help to make your site more engaging and exciting for visitors. When done right, animations can really liven up an otherwise boring website, but it’s very easy to end up overdoing it and making the user experience worse. If you want to do it right, you need a guide to web animation to help you!  In this article, we’ll teach you the basics of web animation techniques and how to use it to your advantage. Read on for more tips on making your website stand out from the crowd!  Why Animations? Although it may be tempting to t ..read more

Is your MSP not maximizing the potential of its Google My Business page? Watch our webinar recording or read further to find out how to get the most out of Google My Business for MSPs to generate more leads and put your firm on the path to greater success. Watch full webinar recording Why is Local SEO Important? As 46% of all Google searches are for local information, you could be missing out on thousands of eager customers who want to buy in your area if you do not optimize your business for localized search. How do you optimize your firm’s online profile to rank highly in various markets ..read more

If you’re a WordPress website owner, then you’ve probably come across the 400 series of error messages. 400 Bad Request errors can be one of the most irritating aspects of owning a WordPress website – whether you’re new to the platform or not. This common WordPress error code may not be very descriptive, but if it’s an HTTP 4xx code, that means the issue is on your end. Typically it has to do with your browser, computer or phone (whatever device you’re using to access the website). While there are many potential causes for this error, we’ll walk through some basic solutions that should get y ..read more

Introduction This article will look at how small to medium-sized businesses can develop their own in-house marketing teams. While many firms may balk at the idea of hiring full time employees (at least three) for marketing, the vast majority who make this investment realize it pays for itself many times over. It’s well established now that the most effective marketing is inbound: engaging with specific customers and drawing them to your business by offering the information and services that they are looking for, rather than trying to reach everyone by interrupting them with advertising. Inb ..read more

If you’re like most small business owners, you’re always looking for ways to improve your website and its search engine ranking. Elementor is one of the most popular WordPress plugins around and makes the job of building websites much simpler . Regardless of which webpage builder you use, you can’t afford to overlook search engine optimization. Without it your beautiful new website will languish unnoticed on page 50 of Google’s search engine results. Thankfully there are a number of steps you can take and plugins you can add that make the business of Elementor SEO manageable. In this blog po ..read more

The longer a visitor stays on your website, the better the chance of them buying your goods or services. Flashy graphics and neat effects can be impressive, but the novelty wears off fast. It’s engaging content that keeps visitors on the page and more likely to contact you or break out the credit card. There are a lot of ways to keep readers engaged with your website’s copy, but one of the simplest ways is to stop talking about yourself so much. Benefits over features — their needs over your capabilities It seems to make sense when you first think about it: “People want to know the company th ..read more

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site? You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries. It’s proven. But let’s face it, this whole online advertising thing is foreign territory to you. You’re new to digital marketing, and you’re feeling a bit uncertain. Or maybe just nervous. Questions race through your mind. Is Google Ads a good investment? Will it delive ..read more

It’s the end of a long day, after a tough sales month. You’re sitting at your desk, staring at your screen trying to make sense of it all. You missed your goal. Expectations will need to be adjusted, revenue forecasts lowered, new hires delayed. "I just need more sales calls." If you’re responsible for growing your sales, getting phone calls from potential clients is likely your most reliable metric for success. But when everything has gone digital, with web leads going to email or live chat, is it still possible to get your sales line to ring? The answer is yes. There are three steps you can ..read more