Nicholls Hospitality Marketing Menu Engineering Mastering the Mundane with Market Research To Profit Like Never Before Menu Engineering when combined with market research can help exchange the mundane menu item names with menu item names that will increase sales Menu Engineering Mastering the Mundane with Market Research To Profit Like Never Before Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Menu Engineering Item Names and Market Research How To Make Your Restaurant Menu More Profitable How important is the name of the item on your menu? It depends on how well you want it to sell. Menu engineering is something every owner should view from a marketing strategy perspective after all, your menu is the most powerful marketing tool your business has. […] Menu Engineering Item Names and Market Research Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Hotel Marketing Budgets To get your hotel marketing budget approved, here are three foundational elements that will help you get what you want. These three will help you when you are asked to support your request and to do so in a way that builds credibility and rapport with those who write cheques. Hotel Marketing Budgets Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Elementor #2372 Hotel Marketing Budgets Three pillars to help you get what you want To get your hotel marketing budget approved, here are three foundational elements that will help you get what you want. These three will help you when you are asked to support your request and to do so in a way that builds credibility […] Elementor #2372 Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Hotel Branding Part Two Hotel Branding Part 1 is available here Brand Image and Hotel Branding The brand image is the actual logo and slogan that quickly communicates what company is being portrayed. To maintain a strong consistency in your hotel branding a brand style guide is needed. The brand style guide is a collection of both rules for […] Hotel Branding Part Two Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Hotel Branding Part One Hotel Branding Hotel Branding is a very serious question that has many aspects to consider. When you search for brand components you will find a vast array of what is considered to be a brand component. To summarize the brand in its entirety you would have to say that the brand is the company. As […] Hotel Branding Part One Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Positioning Restaurants Using Pricing Positioning Restaurants Through Price Positioning restaurants through pricing is not talking about menu pricing such as cost-plus or, contribution margin. These factors help to establish baseline menu item pricing. Pricing can be part of your positioning strategy when have determined your baseline costs and required minimum revenue. How far you take the price as an […] Positioning Restaurants Using Pricing Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Music at Your Hotel or Restaurant and Licensing You have to pay the licencing bodies in addition to the musicians . Music at Your Hotel or Restaurant and Licensing Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Hotel Welcome Gift Packages Hotel Welcome Gift packages can make a big difference if done correctly. In this article we will look at: 1) Components Of A Great Welcoming Gift 2) Industry Costs Of Welcoming Package 3) Challenges with Presenting a Welcoming Gift 4) The Impact Of Not Doing It 4) Using Physical Evidence Post Stay Hotel Welcome Gift Packages Benjamin Nicholls ..read more

Nicholls Hospitality Marketing Marketing For Restaurants Off The Beaten Path This article talks about how restaurants can generate more foot traffic if they are close to a high foot traffic area but not directly on it. Marketing For Restaurants Off The Beaten Path Benjamin Nicholls ..read more