No one ever has said, I wish I had more low-quality leads. Focusing on the leads which are of low-quality can be catastrophic to account-based marketing, resulting into business cost, and time waste of sales representatives. It is important to generate business to business leads from buyer intent data. But not all the buyer intent data you get is of high-quality. If you want to convert your leads into your paying prospects or customers, it is important to segment your leads or market into smaller lists which is more accurate as per your buying criteria. Do you know why? 1. Because lead generat ..read more

Before finalizing vendor lists, organizations are conducting more and more online research. This is a place where the website of the organization play an important role. If during an online research if the company does not find you or your website, you will lose the opportunity to do the business. The considerably basic idea of having a website is to let people know about you, to let them trust you and your brand, and let them contact you to understand more about your business. However, there are companies who own a website but cannot find a lead. This could be because the marketers are unable ..read more

To motivate the purchasing decision of customers various email marketing strategies can help in building engagement as well as gain trust to offer essential information regarding your services and products. However, by sending a single email message to the user will not work. It is foremost important to understand how your prospects interact on your site. Only then you will be able to give them personalized experience. Marketing campaigns are developed using behavioral data which tends to generate higher ROI with automation or autoresponders resulting in 73 percent more open rates. Which is fo ..read more

The conversion rate of an average website is just over two percent. This means that only two out of hundred people will act on your brand or products who visit your website. Now think how much efforts and money you need to spend to get those hundred prospects to your website. There are ways to increase conversion rate but before that you need to work on the strategies which one to work on and which not to. Below are few top conversion rate tips which can help you and your brand to bump the numbers up. 1. Personalization 2. Add social proof 3. Use pop-ups 4. Optimize headings 5. Update last hig ..read more

With the more tools coming in with more data to connect with the prospects, B2B sales has gotten easier than few years back. But the problem with the sales teams is that they get used to fancy tools and reports which make them forget about the fundamentals of B2B sales. Despite with all the new powerful tools, there is no substitute for B2B sales fundamentals. Approaching B2B sales in post-covid world is more about tight budgets, and minimal in-person meetings. Today we carry the information in our fingertips. As a result, prospects are coming to sales with far more information that before. Th ..read more

Everyone know that a traditional email marketing strategy works the best when it is implemented appropriately. But have you ever thought of what skills does an email marketing manager possess to succeed in his daily business activities? To reap the maximum benefits from the marketing strategy, it is important to have an expert who can systematically guide the team. So, to be a successful marketing manager it is important to master few skills in this area. Below are few listed marketing skills to be an expert: Keep Your Clients Engaged More Often It is easy to get many customer bases through em ..read more

You might have observed on and off sales cycle of customers nowadays. With the current pandemic hitting hard on economy, even the customers are bearing the brunt along with the marketers. Although the challenges for both are different, but the outcome for both is loss. Due to this the marketers are pushing the boundaries of already established marketing strategies. To reach the target they are having the best marketing plan. According to Smart Insights almost 76% of the B2B professionals have a formal marketing plan and 56% of the professionals said they would like the combination of both outs ..read more

One of the most popular and powerful social networking applications is Facebook, which has the maximum number of users worldwide. It is used as a medium to connect million of people across countries and region. Similarly, the businesses also utilize it to reach their target market quickly and easily. With various features in this platform the marketers should use it enormously as a professional to reach out to maximum people. Below are few listed must-know tricks for every B2B marketer which could result to reap the maximum benefit from this platform. Eye-Catching Profile Setting up a Facebook ..read more

If you talk about today’s buzzword it is data, and the trend of the era is data-driven marketing. Internet of Things (IoT) has made the data easily available today. The shifts in the shape of marketing are one of the reasons why many marketers are jumping on trend of data-driven marketing. Huge changes in the marketing ways have been brought in as we breathe in the new digital space. Marketing now is more customer-centric and buyers have become more IoT-empowered to deliver better customer experience. Below are few brilliant ways to drive a data-driven marketing strategy for better engagement ..read more

Being a marketer, you might have struggled to generate the quality leads for your organization. The ever-growing competition and challenges of B2B environment makes the task more complicated each day than before. Hence, embracing the new techniques in marketing space should be every business plan. As technology advancement has become a boon for most of the businesses adapting recent trends in the business environment could help to keep updated in the market. The addition of the emerging technologies tools in the marketing strategy reduces the manual effort made and hence results in more profit ..read more