Why doctors need digital marketing amid rumors of a recession for 2022-2023
Med Rank Interactive
by admin
1y ago
A recession is defined as a steep decline in economic activity across our economy that lasts for a few months or more. The word ‘recession’ can be frightening to business owners and consumers alike. With whispers and hints at a possible recession in 2022 or 2023, now is the time to prepare (without panicking). With proper preparation, you can market your medical practice, promote your brand, and gain patients. Continue reading to learn how and why digital marketing is an optimal marketing strategy amid recession rumors for the coming year. How to prepare your medical practice amid recession r ..read more
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Dental Marketing: What’s In It For Me?
Med Rank Interactive
by admin
1y ago
Anytime you choose a restaurant, healthcare provider, or service, there are factors that play into your decision. The practice’s reputation, signs, ads, and more entice you to choose their services. Marketing helps you decide “what’s in it for me” as you choose a product or service. Dental practice marketing is no different. If you want patients, you need to strategize how to get (and keep) them. You need to determine what your target patients need, how to serve them, and how to solve their “what’s in it for me” dilemma so they do choose you. But, how do you target patients and properly market ..read more
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Paid Advertisements for Orthodontists: Things to Know
Med Rank Interactive
by admin
1y ago
Having an online presence is essential for all businesses, including orthodontic practices. Google searches, websites, and social media are how patients find providers and services for themselves and their families. With the uptick in searches and web design, there has also been a push for digital advertising space. The market for digital advertising has become a hot commodity. While there is ad space available on marketing channels such as Google and social media, the market can be competitive.  So, how do you know how to use ads and which are best to attract orthodontic patients?  ..read more
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Using Online Scheduling in Your Dental Practice Marketing [Guest Contributor]
Med Rank Interactive
by admin
2y ago
In a word, it’s all about convenience.  Patients want to schedule their own medical and dental appointments. But don’t just take our word for it.  A recent consumer study by Accenture confirmed that patients absolutely prefer to schedule their own appointments: 77% indicated this would be their preference if offered by their dentist vs. calling to schedule an appointment. 70% of patients are more likely to choose a provider that offers the ability to book, change, or cancel their appointments online. 40% of all appointments are scheduled after hours or on weekends.  What Is On ..read more
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Game-Changing Marketing Strategies for Oral Surgeons in 2022
Med Rank Interactive
by admin
2y ago
The world of marketing and finding patients has changed vastly over the last several years. No longer is word-of-mouth, referrals from dental practices, or even checking the phone book enough to get new patients and sustain regular practice growth. A new mindset is needed to project your oral surgery practice into the future with more patient leads. Using a digital marketing company has been a game changer for many oral surgeons. By revamping your online presence through the various channels (website, social media, ads, and more), you can reach more patients than by simply waiting for that nex ..read more
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Grow Your Practice with Dental Intelligence
Med Rank Interactive
by admin
2y ago
As you go through dental school, your dreams of opening your own dental practice probably don’t include the tiny, yet crucial, details of practice management, marketing, and running a business. You envision treating patients, performing procedures, and doing what you’ve trained for over the last several years. However, owning a dental practice comes with numerous responsibilities to launch and grow your business. Learn how Med Rank Interactive’s partnership with Dental Intelligence can help dentists organize, grow, and improve their practice’s organization and profitability. Med Rank Interacti ..read more
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2021 Year in Review
Med Rank Interactive
by admin
2y ago
Happy New Year, one and all! The start of a new year is a great time for reflection, giving thanks, and sharing good news. As we welcome 2022, let’s look back on the growth and accomplishments that the past year has brought to our team. Here are our top moments from 2021! Med Rank Interactive’s Top 10 Moments in 2021 1. Named a Top SEO Company in South Carolina. Med Rank Interactive was nominated as a Top SEO Agency in South Carolina by PR Expert. Companies chosen to this list were noted as being exceptional innovators in the SEO industry. Selection as a top agency required companies to meet ..read more
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Do I Need a Website for My Healthcare Practice?
Med Rank Interactive
by admin
2y ago
You may have received calls from companies or even patients asking if you have a website. Perhaps you have ignored the calls knowing your practice has relied on word of mouth or traditional marketing in the past. You may have even entered the world of social media. Yet, you still find yourself wondering if you need a website for your healthcare practice. Here, we will explain why you need a website, how it pertains to marketing and practice growth, and why social media is a true website for your practice. Do I Need a Website? In short, yes, your business needs a website to attract potential cu ..read more
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Social Media vs. Digital Marketing for Doctors
Med Rank Interactive
by admin
3y ago
A Guide to Understanding Why Doctors Need Both Healthcare Marketing Strategies Social media is a part of our everyday lives. The prevalence and number of sites and platforms has made social media an important part of healthcare digital marketing strategies. This may be why many people do not understand the differences between the two terms. While the terms are related, they have distinct differences in how they are used. Keep reading to learn more about social media and digital marketing as they pertain to healthcare marketing strategies. Social Media Social media is a tool for commu ..read more
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The Power of Infographics for Healthcare Marketing
Med Rank Interactive
by admin
3y ago
Think about the last time you were scrolling through your social media news feed or even through data on a website. More than likely, you slowed down for images or bright colors and scrolled through barely scanning the text.  With eye-catching images and colors that pop, infographics continue to grow in popularity and usage for digital content. From catching your readers’ attention to creating a call to action, discover the impact infographics can have on your digital marketing strategies. Read on to learn more about the power of infographics in healthcare digital marketing. Understandin ..read more
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