Today, I’m joined by Brad Olson, CEO of Sollis Health. A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times. In this episode, we discuss the company’s concierge urgent care experience. We also cover: • Current membership numbers and expansion plans • Partnering with Prenuvo for preventative whole-body scans • Applying experience from Starwood Hotels & Peloton to healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us ..read more

Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter.  Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy. In this episode, we discuss Little Otter’s pediatric mental health platform. We also cover: • Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insid ..read more

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health. Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes. In this episode, we talk about unwinding the metabolic health crisis. We also cover: • The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Virta Health’s Website ..read more

Today, I’m joined by Rebecca Parekh, co-founder & CEO of The WELL. Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she’s helping others relieve stress at The WELL, a health-focused members club and lifestyle brand. In this episode, we discuss the company’s integrated approach to wellness. We also cover: • Healthy third spaces • Entering real estate and hospitality • Unmet consumer needs across the industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/comp ..read more

Today, I’m joined by Eric Litman, Founder and CEO of Aescape. Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.  In this episode, we discuss Aescape’s seven-year journey to launch. We also cover: • Partnering with Equinox • The future of human-robot interactions • Creating an on-demand massage marketplace Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Aescape ..read more

Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health. Designed for moms and infants, Tiny Health’s comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $13M last month. In this episode, we discuss the company’s family-focused approach to gut health. We also cover: • How the gut impacts infant well-being • Tiny’s future plans for pet microbiome tests • The relationship between daily environment and microbiome Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subsc ..read more

Today, I’m joined by Krystal Zell, CEO of Tonal. After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever. In this episode, we discuss the company’s intelligent strength training system in depth. We also cover: Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin ..read more

Today, I’m joined by Samantha Citro Alexander, co-founder & CEO of bitewell. Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare’s first line of defense. In this episode, we talk about the company’s digital food “farmacy.” We also cover: • Food insecurity vs. nutrition insecurity • bitewell’s approach to making food as medicine mainstream • How employers, health plans, policymakers, and startups can transform well-b ..read more

Today, I’m joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company’s 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the company’s integrated lifestyle platform. We also cover: • Acquiring vs. building companies  • Partnering with Nike to launch boutique studios • Uniting memberships and experiences across portfolio brands Subscribe to the podcast → insider.fitt.co ..read more

Today, I’m joined by Amanda Rees, co-founder & CEO of Bold. A fitness-based approach to healthy aging, Bold’s personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality. In this episode, we talk about tailoring fitness to an underserved demographic. We also cover: • Amanda’s experience as a caregiver and fitness instructor • The importance of fall prevention for seniors • Bold’s partnership with Medicare Subscribe to the podcast → insider.fitt.co/podc ..read more