Cookies are convenient. They remember where you’ve been. They remember your preferences. They identify you. They keep you logged in. But at the end of the day, a cookie is just data. It tells the server who you are. It tells where you have been. It tells what you like. It tells what you don’t like. It gives enough information for marketers to target ads that’ll most likely be interesting to you. But with the enormous privacy concerns over the usage of cookies over the past few years, there have been several developments. In this blog, we’ll examine the importance of cookies and what the world ..read more

It’s becoming a known fact that Canada is one of the best countries for immigrants to settle down and thrive. With the Canadian government supporting small business owners amidst the COVID-19 pandemic, it’s a no-brainer to settle in Canada. Canada has plenty of business opportunities for those with great talent and entrepreneurial skills. If that’s you, then this blog will help you out with the prerequisites and business ideas for starting a business in Canada. What You Should Know Before Starting a Canadian Business as an Immigrant While there are a few attractive opportunities for immigrant ..read more

Let’s face it. We’re becoming a visual-first world. From social media posts to blogs with attractive images, visuals are crucial for every marketing strategy. However, we cannot expect to set up a photoshoot and snap a beautiful image every time we need it. This is where the free stock image websites come in handy. You only need to worry about the content you create and can use any stock image website to get some relatable and appealing images for free! Sounds simple, isn’t it? We’re going to make this even simpler! In this blog, we’re taking you through the various technicalities behind using ..read more

What’s the one common aim of every business, no matter where they are, what they do or what they sell? Acquire new customers! All of us love to have a queue of customers standing outside our office waiting for their turn without us lifting a finger. Unfortunately, that’s far from reality. Customers are spoilt for choices and we need to get heard above the noise to drive customers our way. In this blog, we’ll talk all about what customer acquisition is about, how to calculate its cost and go through an exhaustive list of ways to acquire new customers for your business. What is Custom Acquisitio ..read more

One of the common questions I get is “How to increase my website traffic?” And my answer is this – there isn’t one single method to drive traffic to your website. There are numerous ways to do that and it depends on what you sell, your budget and how you want to do it. So in this blog, I’m covering all possible ways you can grow your website traffic and create a steady stream of visitors in the long term. You’ll see various paid and organic strategies that not just drive traffic but also results in high conversions. Ways to Drive Traffic to Your Website 1. Write Useful, Informative On-Site Blo ..read more

So, you’ve decided to start your online business in Canada. Hurray! Choosing to start a business may feel overwhelming and challenging. But making that first step towards understanding the nuances of starting your own business is by far one of the best decisions you could have made. There are so many online businesses you can start and run successfully in Canada if you know the right path to follow. We’ve helped many new startups and SMBs to get off to a great start with targeted guidance towards understanding the market and strategically taking steps to manage the business. So, this blog is t ..read more

A year ago, Canadian businesses were faced with the biggest challenge due to the COVID-19 pandemic. And they had two choices — either adapt to the new norm or perish. Many businesses quickly shifted to offering digital services online right from our neighbourhood stores offering the same-day delivery services to gym and yoga centers shifting to online fitness sessions. This trend has continued to 2021 and is expected to stay. Digital operations have become the usual way now with consumers spending a lot of time online for shopping, work, entertainment. How Is the COVID-19 Pandemic Shaping the ..read more

The e-commerce businesses in Canada have hit an all-time high ever since the pandemic shook our world more than a year back. With many Canadians preferring online shopping over in-store purchases due to safety concerns, many existing offline brands and retailers have also jumped on the e-commerce bandwagon. From here, the only direction of the progress of e-commerce is up. But it can be challenging and confusing to start an e-commerce business in Canada, especially if you’re doing it for the very first time. To help many such first-time business owners in the e-commerce space, we’ve put togeth ..read more

Love to make some money without getting a ‘real job’? The truth is you can make as much money from your home as you can with a real job! All you need to do is find the right business idea that works the best for you and go with it at full speed. In this guide, we cover some of the most interesting home-based business ideas that you can start from your home in Canada. While not all business ideas will suit everyone, there will definitely be a few ideas that are just perfect for you. Remember the amount of time and money you’re ready to invest and pick that right one and make high profits! 40 Ho ..read more

Every business, sooner or later, finds itself at this crossroads — whether to keep the website development in-house or outsource it. It seems like a simple question to answer at a glance. But when you indeed find yourself in the position to make a decision, you realize its intensity and importance. Outsourcing web development has its advantages, for sure, and so does doing your work in-house. What we really need to weigh are the pros and cons against each other to make the best choice. By the title of this blog, you’d know that we are pro-outsourcing. But what you need to know is that we haven ..read more