The Sound of Success: Dominating Voice Search Optimisation Today
Marketing Eye Blog
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1w ago
In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game ..read more
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Empowering Women, Shaping Tomorrow: Insights from a Female Leader
Marketing Eye Blog
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3w ago
What does International Women's Day mean to you as a female leader in your field? Connection and Reflection Up until recent years my time has been so absorbed raising my 3 children and trying to learn and establish a business, so it’s only in the recent years’ time has allowed me to take time to pause, connect and reflect ..read more
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Marketing on a Mission: How Non-Profits Can Leverage the Google Ads Grant
Marketing Eye Blog
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3w ago
Raising awareness about your cause is crucial for any non-profit organisation. With the digital world taking the centre stage in marketing, reaching your target audience through this medium has become increasingly important. Meanwhile non-profits continue to suffer from marketing budgets constraints, making it challenging to compete with larger businesses for online visibility.  ..read more
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Strategising marketing approaches designed for Gen Z and Millennial audiences
Marketing Eye Blog
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3w ago
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:  ..read more
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Navigating the New Wave of Personalisation: How AI is Reshaping Marketing
Marketing Eye Blog
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3w ago
The surge of Artificial Intelligence (AI) is unmistakably altering the core of marketing strategies today. This shift towards personalisation is not just a new strategy but a necessity for businesses aiming to forge deeper connections with their audience. By leveraging AI, marketers are now creating experiences uniquely tailored to individual preferences, revolutionising customer engagement in the process ..read more
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Instagram Reels versus TikTok Reels: A Comparative Guide for Millennials and Gen Z
Marketing Eye Blog
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1M ago
Social media platforms are in a constant battle for dominance. Instagram Reels and TikTok have emerged as frontrunners in the race for the hearts and screens of Millennials and Gen Z. Both platforms stand out for their short, engaging video content but differ in audience and user experience. Here's a direct comparison ..read more
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Ryan Reynolds' Ingenious Marketing Tactics that Will Help Every Entrepreneur
Marketing Eye Blog
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1M ago
Ryan Reynolds has masterfully blended humour, authenticity and strategic partnerships to redefine marketing in the digital age. His approach, characterised by its clever use of social media, viral content and personal branding, has not only upgraded his businesses but also set a new benchmark for how brands engage with their audience.  ..read more
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Long Form Ads: Do they work?
Marketing Eye Blog
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1M ago
Remember those captivating long-form ads that felt like mini-movies? Are they relics of a bygone era, or can they still hold their own in 2024? With goldfish-like attention spans and endless content competition, the effectiveness of long-form ads sparks ongoing debate. So, the burning question remains: “Do long-form ads still work in 2024?”  ..read more
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10 Best Ads For Super Bowl 58: A marketer’s perspective
Marketing Eye Blog
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1M ago
Every year, the Super Bowl isn't just about the clash on the gridiron; it's also about the battle of the brands competing to conquer the viewers' attention during commercial breaks. The Super Bowl ads have become a cultural phenomenon in their own right, with marketers pulling out all the stops to create memorable and impactful advertisements ..read more
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Accelerating Online Sales Growth: Best Marketing Consultants for E-commerce in Australia
Marketing Eye Blog
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1M ago
Australia's e-commerce scene is booming, with online retail sales expected to reach a staggering $60 billion by 2025. But amidst this abundance of opportunity, fierce competition can leave even seasoned businesses struggling to stay afloat. If you're an e-commerce entrepreneur yearning for explosive sales growth and increased brand visibility, partnering with the right marketing consultant can be your foundation towards progress. Conquering the complex world of online marketing, from SEO and PPC to social media engagement and omnichannel strategies, requires expertise and experience. This is ..read more
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