Malls have become more than just places to shop, they have transformed into community centres where people gather, socialize, and spend quality time with their loved ones. It’s no wonder why mall activation solutions have become increasingly popular for brands looking to engage with their target audience. In this blog, we will discuss the importance of mall activation in Dubai and how partnering with a competent brand activation company in UAE can help you create unforgettable brand experiences for visitors, which can lead to increased footfalls and sales. Dubai is known for its luxurious mall ..read more

Effective Marketing Through the Strategic Use of Kinetic Art and Technology Marketing strategies—a key driver of enhanced brand awareness, customer base and revenue—evolve with the times, and businesses need to be innovative when it comes to marketing. One of the most result-oriented marketing tactics adopted by big and small brands is experiential marketing. Billboards and print/video/digital ads continue to serve their purpose in promoting products and services among the target audience, but when it comes to customer-engagement, nothing matches creative brand activations—a technologically a ..read more

How technology can help companies attract visitors at the Arabian Travel Market? Travel Trade Shows are one of the most preferred platforms for the travel industry to showcase their products and services to potential customers and achieve significant growth. Participants are always on the lookout for strategies that can attract more visitors to their kiosks or stalls. Businesses are increasingly employing innovative marketing and event technologies to enhance their visibility and provide the most engaging experiences for visitors. Let’s explore how the fast-evolving travel industry is making u ..read more

Contactless Technology Solutions for Post Covid19 Event Experiences Countries across the globe are emerging slowly through Covid19. Social media is filled with posts and a caption – “A new normal”. And yes indeed, it is a new normal for us to work inside office wearing masks and gloves, eating outside following social distancing rules and still carrying out regular chores. But pressing the button on a common elevator or a touch screen kiosk in a mall is still a big NO. A new normal in Post Covid19 Event Experience will be the Contactless Event Technology Solutions Here are a few ideas that c ..read more

We all welcomed the New Year 2020 with great joy and fervor. We never thought that a contagious disease will bring the world at a standstill. It’s been more than 2 months now since it was declared that Coronavirus is a pandemic, and many industries were at a complete halt to fight this deadly pandemic. Now it is time for us to get ready for the post COVID era. Businesses are steadily getting back to work and daily activities have resumed in most parts of the world. But, it is our responsibility to be safe and look for the safety of others. Authorities and administration have issued guidelines ..read more

How the UAE is fighting coronavirus with emerging, smart technologies? The United Arab Emirates is known for its progressive approach to smart, futuristic technologies. UAE is leading the way in the adoption of smart technologies in fighting coronavirus. The UAE has made better use of advanced and smart technologies, including Artificial Intelligence, AI, drones and robots, to support its efforts to contain the virus. As we mark World Creativity and Innovation Day amidst this pandemic, let us discuss how UAE is fighting coronavirus with emerging, smart technologies. World’s Largest COVID-19 la ..read more

Experiential Marketing with Interactive Technology The first big step in ensuring the success of an exhibition stand or a trade show booth is utilizing the most-to-date technology to immerse the audience with products, services, and presentation. Attracting the visitors to your stand can be a challenge, that’s where experiential marketing comes into play. Experiential marketing with interactive technology is a crowd puller to your exhibition stand as it gives more customizable experience for participants. Lazulite Technology Services have helped brands in Dubai, Abu Dhabi to stand out from the ..read more

Next Level Tech Ideas for Exhibition Stands According to research done by the Centre for Exhibition Industry Research (CEIR), 99% of the marketers believe that trade shows provide the unique value proposition that is not provided by other mediums of marketing. Trade show helps you to cement your market position and create buzz around your products. It helps in generating high-quality leads, drive brand awareness and build long term relationships with your ideal customers. A decade ago, a big smile with a pleasant attire and freebie was enough to draw in the customers. Gone are those days, now ..read more

We are hearing and reading the term Metaverse everywhere. Mark Zuckerberg has given new name “Meta” to their products. Big companies like Microsoft are now talking about it and small startups are thinking about it. Pickl – a burger joint, will soon become the first UAE-based restaurant to enter the metaverse. Well you certainly can not eat the virtual burger but you will pay digitally to eat physical burger ordered from a cloud kitchen. Amazon prime has launched a series named Upload where a character dies pre-maturely and his consciousness is uploaded on the metaverse. While ‘digital he ..read more

Why Experiential Marketing Works? In today’s marketing world, Experiential Marketing is creating a bridge between brands and real-world consumers. It creates the connection and interaction which makes a lasting impression on consumers that a traditional method lacks to create. We all get bombarded with advertisements, billboards, and commercials while watching TV, YouTube, or while driving. But can we really remember a billboard you just watched on the last signal? The chances are very high that you can not recall many of them due to a lack of interaction. That’s why brands are looking for a t ..read more