ScalePad expands IT Asset Management, vCIO, and Customer Success offerings by Acquiring Lifecycle Insights
Lifecycle Insights Blog
by user
1y ago
ScalePad, the premier provider of solutions Managed Service Providers (MSPs) use to effectively manage their clients’ infrastructure and improve their internal operations, today announces the acquisition of Lifecycle Insights, furthering their commitment to enhancing client engagement for MSPs with additional quarterly business review (QBR), customer success, and vCIO capabilities. The acquisition of Lifecycle Insights marks the third acquisition by ScalePad in 2023, including Cognition360 and ControlMap, following the acquisition of Backup Radar in late 2021. Lifecycle Insights helps MSPs d ..read more
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Breach Secure Now & Lifecycle Insights: Better Together
Lifecycle Insights Blog
by user
2y ago
Lifecycle Insights and Breach Secure Now recently released an integration to allow mutual MSP partners to better consult with their clients around human cybersecurity. Read the conversation between Art Gross of BSN and Alex Farling of Lifecycle Insights around addressing the human security element in a business review.   Marnie Stockman:  Welcome to the Better Together webinar. I am Marnie Stockman, CEO at Lifecycle Insights and we are very excited to chat today with our guest, Art Gross, from Breach Secure Now about the integration that both of our companies have been working to de ..read more
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Helping MSPs on Offense and Defense
Lifecycle Insights Blog
by user
2y ago
The best defense is a good offense . Offense wins games. Defense wins championships. In wildcard week in the NFL, you will hear these phrases out of every sports announcer. It is the chicken and egg analogy that does not just play out on the gridiron. Yesterday I had the same discussion about offense and defense for MSP’s. The premise was that 2022 is a new season and vendors and managed service providers alike need to up their game on offense and defense. First, what does that mean – offense and defense – for managed service providers? First offense – We took a look at three ways in which ..read more
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3 Steps to Stack Alignment
Lifecycle Insights Blog
by user
2y ago
As an MSP, your tool stack is really the DNA of your business. It includes all of the tools you trust, understand, support and troubleshoot. Therefore, clients who are “all-in” in utilizing your complete stack are most easily supported. Not only that, but as your clients grow, your services are scalable and most completely secured. This is good for your client and most profitable for you.  Having accurate data on how aligned clients are to your stack is valuable for several reasons: It gives you insights into opportunity across your client base It gives you insights into opportunities ..read more
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3 Ways Buying IT is not like Buying a Car
Lifecycle Insights Blog
by user
2y ago
Let me start by sharing a story from Literally: The Book on Customer Success for MSPs. “There came a time (and many of you may relate) when I had to buy a minivan. Let’s be clear. I didn’t want to buy a minivan, but the daily carpool required it. In general, I find any experience of buying a vehicle terrible, regardless of how nice, thoughtful, or gracious the salesperson is. “Pleasant” is not something I am looking for while buying a minivan. A minivan is what I am looking for. On this particular day, it was pouring rain. My husband and I drove around the dealership lot with two car-seated ..read more
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Customer Success is not the same as Customer Experience
Lifecycle Insights Blog
by user
2y ago
CS = CX + CO As a former math teacher, when I first saw this equation, it spoke to me. I ran across it as I was doing research for the book Literally: The Book on Customer Success for MSPs. Gainsight, an industry leader in customer success tracking for SaaS companies, had used this to demonstrate why Customer Success is way more than Customer Experience. In a world of increasingly commoditized technology offerings, this is even truer for MSPs. Technically CS=CX+CO means Customer Success (CS) equals Customer Experience (CX) plus Customer Outcomes (CO). Too often in the managed services space ..read more
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5 Stats Proving Customer Success is a Must for MSPs
Lifecycle Insights Blog
by Marnie Stockman
2y ago
The numbers are in: A Customer Success program is a must! In a world where many of the assets and services around technology are commoditized, customer success IS the value that managed service providers bring to the table. True Customer Success delivers value to clients by driving growth and progress toward their business goals. The numbers speak for themselves: Dialing in Customer Health metrics can keep every business from seeing red The numbers speak for themselves: 1. 80% of customers say the experiences they have with a company is as important as its product or service (Salesforce.co ..read more
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Security: 2 Sales: 1
Lifecycle Insights Blog
by user
2y ago
After a month of conferences, dozens of presentations and hundreds of conversations, the state of the MSP is clear. For every three presentations, two are focused on security and one is focused on sales. Not so surprisingly cybersecurity is the focus for sales. As a matter of fact, cybersecurity is now table stakes for an MSP. We have heard: No one is safe from a cyber attack. Your clients expect you to protect them. If you aren’t talking about security with your clients someone else is. Security sells. So if the score is Security: 2 and Sales: 1, how does an MSP win? If everyone is talki ..read more
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The Link between Transparency and Customer Success
Lifecycle Insights Blog
by user
2y ago
Ever have that moment when someone says something that really hits home – mostly because they used fewer words to plainly state something you’ve felt all along?  Those moments really stick with me – like the time one of my peer group members said, “do what’s right and the profits will follow”.  I had always felt that way, but was never able to say it so succinctly.   Another time this happened to me was when we were doing a joint Liongard/Lifecycle Insights webinar and discussing the success of some of our mutual partners.  David Coles from Castle Rock Sky(one of ou ..read more
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Users: How and what we should measure
Lifecycle Insights Blog
by user
2y ago
Measuring the health of your security awareness program can be tricky. There are many methods you can use to measure the effectiveness of your program and there are virtually infinite metrics you can pull out and interpret in different ways. Let’s explore 3 method / metric combinations that can set a benchmark for your program’s health and increase the confidence your company has in its effectiveness. Phishing Training – Overall Phish Percentage   Now, phishing training can be a delicate subject with many employees. Phishing training programs can make employees feel entrapped or tric ..read more
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