In the noisy world of digital marketing, what can catapult a brand to "genius" status?   Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generat ..read more

As organizations implement AI in decision making and how work gets done, trustworthy data is essential to adding value every step of the way. Inadequate data governance or unclear AI ambitions leaves enterprises at risk of falling behind.   In this keynote address from Gartner Data & Analytics Summit 2024, Distinguished VP Analyst Debra Logan and VP Analyst Ehtisham Zaidi emphasize that the journey toward becoming AI-ready is not solely about technology adoption but also embedding these capabilities into the organizational DNA. Through rigorous execution of data and analytics fundamen ..read more

Organizations are navigating headwinds from all directions, and in this environment, many are falling behind when it comes to keeping up with the latest technology. When the issue is ignored or mismanaged, and the price to modernize systems becomes insurmountable, enterprises risk being crushed under “technical debt.” Gartner VP Analyst Roger Williams, who researches the future of infrastructure and operations, stresses the importance of continuous management over attempting to "spend your way out" of technical debt. He explains that organizations cannot eliminate their debt entirely through r ..read more

As supply chains return to normal following the COVID shortages of the past few years, chief supply chain officers find themselves at an inflection point: balancing efficiency with output.   Ken Chadwick, VP Analyst on the Gartner supply chain organizational development team and author of this year’s Future of Supply Chain report, explains how supply chain productivity creates value for enterprises as a whole. But to do so, supply chain leaders also must incorporate sustainability, technology, AI and the human role into their strategy.   Dig Deeper   Download Now: 4 Keys to Crea ..read more

How far does your enterprise want to go with artificial intelligence? Deciding this is what Gartner calls an “AI ambition” — and that's the starting point for spotting AI opportunities and executing on your plans.   To help navigate the opportunities and limitations, Hung LeHong, a Gartner Distinguished VP Analyst whose work focuses on how C-level executives can anticipate changes to business models and customer trends caused by digital business, outlines why defining your AI ambition is the first step to setting up a roadmap for implementation. He also discusses the differences between ..read more

Over the past four years, business leaders have had to navigate working from home and returning to the office (several times over), and now, the need for a nimble, resilient workforce. Gartner’s annual future of work trends report provides key insights and actionable strategies to navigate workplace dynamics, which this year run the gamut from managing the impact of AI to employee conflict resolution to the four-day workweek.   In this episode, Emily Rose McRae, a Senior Director Analyst in the HR practice at Gartner, outlines 2024’s nine future of work trends, the themes that have emerge ..read more

In 2023, ThinkCast has covered mission-critical business topics from supply chain disruptions to hybrid work to strategic planning. But one topic has dominated the conversation: generative AI.   For our best-of-the-year special, we’ve focused on three insightful angles you can use to explore generative AI. First, Gartner VP Analyst Svetlana Sicular goes over the basics of GenAI. Then, Afraz Jaffri, Director Analyst and the editor of this year’s AI Hype Cycle, explains why GenAI falls in the peak of inflated expectations. Finally, Tony Sheehan, a VP Analyst focused on education, talks abou ..read more

As the end of a transformative year approaches, enterprises are under pressure to determine their approach to generative AI and other technology trends. In this episode, which first aired as part of the Gartner original video series, Top of Mind, Global Chief of Research Chris Howard discusses three broad themes that emerged in the Gartner Top Strategic Technology Trends for 2024. Then he outlines how businesses can move beyond experimentation with what AI could be used for, to a comprehensive implementation plan that ultimately creates enterprise value.   Dig Deeper   Watch Now: Mor ..read more

From remote and hybrid work to quiet quitting and recession fears, the state of employee engagement has been in flux since the pandemic began. Now, HR and team leaders need a new approach to make employees feel connected to their organizations.   In this keynote, originally delivered at Gartner ReimagineHR Conference, GVP Ania Krasniewska Shahidi, and Brent Cassell, VP, Advisory, demonstrate how and why stability, trust and innovation are the cornerstones of a new HR strategy. With 82% of HR leaders facing pressure to scale back or reverse the progress they have made over the past few yea ..read more

While many aspects of enterprises have undergone digital transformation in recent years, corporate strategy remains painstakingly analog. In this episode, we delve into the ways strategy leaders can use digital to inform and execute their planning processes.   David Akers, a research director in Gartner’s strategy research group, explains how executives can incorporate digital elements, such as big data, advanced analytics and artificial intelligence, into corporate strategy formulation, strategic planning and strategy execution to generate proprietary insights, improve decision making an ..read more